What Content Is Popular on TikTok?

TikTok has exploded into one of the most influential platforms globally, attracting millions of users daily. But what truly makes content popular on TikTok? If you're thinking it's random dances or trending songs, you're only scratching the surface. Here's a breakdown of the kinds of content that dominate TikTok and keep people hooked, leading creators to become viral sensations.

1. Relatability Is Key

One of the most common themes of viral content on TikTok is relatability. Whether it's a funny skit about awkward social situations, a heartfelt confession, or a story about daily struggles, people connect with content that reflects their own experiences. Users want to see themselves in the content they watch. This is why videos that tap into universal emotions, like humor, frustration, or joy, tend to gain momentum quickly.

2. Short, Snappy Tutorials

TikTok has become an educational hub for people wanting quick and digestible tutorials. From makeup tips to cooking hacks, concise tutorials do incredibly well because they give viewers value in a very short amount of time. The trick is to make these tutorials under 60 seconds while ensuring they’re visually engaging.

For instance, the "5-minute crafts" niche has grown on TikTok, with creators offering simple yet effective life hacks. These videos are perfect for users who want a quick fix without having to sit through long, drawn-out explanations.

3. Challenges and Trends

Participating in viral challenges and trends is a tried-and-true method of gaining traction. TikTok thrives on its community aspect, where people enjoy joining in on what’s popular at the moment. Creators who jump onto trends early can see massive spikes in engagement.

For example, the "#SavageLoveChallenge" or the "#RenegadeDance" became viral because they encouraged mass participation. When people see their favorite creators or friends doing something fun, they feel compelled to join in.

4. Music and Dance

Speaking of dance, music is deeply embedded in TikTok’s DNA. Short dance routines paired with catchy songs have been a cornerstone of the platform since its inception. Users often associate popular songs with particular dance moves, leading to trends where millions participate.

But it’s not just about dancing. Sometimes, lip-syncing or acting out song lyrics can generate equally viral content. TikTok has even led to the resurgence of older songs or the rapid rise of new hits, as users continuously share and reuse the most popular sound clips.

5. Comedy

TikTok’s comedic landscape is vast. Whether it’s observational humor, parodies, or skits, comedy is one of the biggest drivers of engagement on the platform. Creators like Brittany Broski, known for her “Kombucha Girl” meme, gained viral success through humorous, relatable content.

What works especially well are short-form skits that deliver punchlines quickly. The shorter and snappier the joke, the better it fits TikTok's format.

6. Unpredictability and Surprise

Content that breaks expectations can quickly capture attention. When users can’t predict what’s coming next, they’re more likely to watch the video until the end or even replay it. This creates an element of surprise that boosts engagement and increases the likelihood of a video going viral.

For instance, plot twists, prank videos, or content that plays with viewers' assumptions tend to perform well because they captivate audiences through unpredictability.

7. Behind-the-Scenes and "A Day in the Life"

Another type of content that has become popular on TikTok is the "behind-the-scenes" look into people’s lives. Viewers love getting a sneak peek into the daily routines of their favorite creators or celebrities. From morning routines to a "day in the life" of a content creator, these videos feel personal and intimate, which draws people in.

The key to success with this kind of content is authenticity. TikTok audiences can tell when something feels forced or staged, and they gravitate toward creators who are willing to be raw and honest about their experiences.

8. Storytelling

Storytelling has emerged as one of the most powerful formats on TikTok. In an age where attention spans are shorter, being able to tell a compelling story in less than 60 seconds is an art. Creators who master the art of concise, engaging storytelling often find their content going viral.

From sharing personal anecdotes to giving historical or cultural lessons, storytelling adds depth and substance to TikTok content. Plus, a well-told story leaves viewers wanting more, increasing the likelihood of them following the creator for future content.

9. TikTok Duets

Duet videos allow users to build on someone else's content, whether it's reacting, adding commentary, or even continuing a story. This feature enhances the collaborative nature of TikTok, where videos can take on a life of their own as multiple creators add their unique spins.

Duets have led to viral video chains where different users contribute to a growing trend or joke. They also offer a great way to engage with other creators and reach wider audiences.

10. Visual Aesthetics and Creativity

Lastly, visual aesthetics play a significant role in how content is perceived. Videos with eye-catching visuals, creative edits, or high production values tend to stand out. While TikTok content doesn’t need to be overly polished, there’s something to be said for unique and creative visual approaches.

Users often experiment with transitions, special effects, and filters to give their content a distinct style, which helps in capturing attention.

Why This Matters

Understanding what kind of content goes viral on TikTok isn’t just about trends; it’s about understanding the platform’s algorithm and user behavior. The algorithm rewards content that keeps people engaged, whether through comments, likes, shares, or replays. The more interactive and engaging a video is, the more likely it is to be shown to a broader audience.

But even beyond the algorithm, it’s the community-driven aspect of TikTok that makes content resonate. Users enjoy sharing, participating in trends, and discovering new creators. The platform is built on fostering connections through short, engaging videos, which is why certain content types thrive more than others.

In conclusion, if you’re aiming to create popular content on TikTok, focus on these elements:

• Relatability
• Short tutorials
• Challenges and trends
• Music and dance
• Comedy
• Unpredictability
• Storytelling
• Visual creativity

These are the key drivers behind TikTok's most viral videos. Master these, and you'll be well on your way to TikTok fame.