Popular Hashtags on TikTok to Get Views
Why Hashtags Are Essential for TikTok Success
Hashtags on TikTok function as a discovery tool, grouping content under similar themes, making it easier for users to find what interests them. Choosing trending hashtags that align with your content increases the chances of getting your video in front of a larger audience. This leads to higher engagement and, ultimately, more followers. But there’s more than just slapping random hashtags on a post. You need a well-researched hashtag strategy.
To start, it’s important to know the two main categories of hashtags on TikTok: trending hashtags and niche hashtags. Trending hashtags allow you to jump on viral topics, while niche hashtags target a specific audience who’s more likely to engage with your content.
Top Trending Hashtags to Gain Massive Views
Here’s a list of some of the most popular hashtags that consistently generate views and engagement:
#fyp – Short for “For You Page,” this hashtag is almost synonymous with TikTok virality. It’s used by creators hoping their content will land on the “For You” page, where it gets exposed to millions of users. Although it’s competitive, it’s still a must-use.
#foryou – This is a variation of #fyp and works similarly. It’s another commonly used hashtag to try and push content to a larger audience.
#viral – Every content creator’s dream is to go viral. Including this hashtag is a way to signal to TikTok’s algorithm that your video is shareable and engaging.
#trending – TikTok’s algorithm prioritizes trending content, and this hashtag taps into that energy. It shows that your content is relevant and in sync with the latest movements on the platform.
#tiktokchallenge – Challenges are a huge part of TikTok culture. By using this hashtag, you align yourself with the most popular trends and challenges of the moment, increasing your chances of getting seen.
#duet – TikTok’s duet feature allows users to interact with other creators by combining videos. Using this hashtag can increase engagement as duets often attract more interaction.
#love – One of the most commonly used hashtags across all social media platforms, #love is universal and versatile, allowing you to reach a broad range of users regardless of content.
Niche Hashtags: How to Find the Right Audience
While trending hashtags are great for visibility, niche hashtags are where you’ll find the most loyal, engaged followers. These hashtags target specific communities, interests, and content categories.
How to Find Niche Hashtags:
Search TikTok’s Discover Page: The Discover page is constantly updated with trending hashtags across various categories. Spend time exploring it to identify niche tags relevant to your content.
Look at Competitors: Analyze the hashtags used by creators in your niche who already have a large following. Use some of the same hashtags to tap into their audience base.
Hashtag Research Tools: Tools like HashtagsForLikes and TiktokHashtags.com can help you identify hashtags that are trending within specific niches.
Hashtag Combinations: Mix trending hashtags with niche-specific ones. For example, if you’re a fitness creator, combine #fyp or #viral with #fitnessgoals, #workoutmotivation, or #fitlife. This way, you’re optimizing for both broad exposure and targeted engagement.
Hashtag Strategies to Boost Your Views
Strategy 1: Use a Mix of Broad and Niche Hashtags
If you’re only using broad hashtags like #fyp and #viral, you’re entering a highly competitive space. By including niche hashtags, you increase the likelihood that your video will be seen by users who are interested in your specific type of content.
Example: If you’re posting a makeup tutorial, you could use #foryou alongside more targeted hashtags like #makeuptips, #glowup, and #beautyhacks.
Strategy 2: Stick to 5-10 Hashtags Per Post
It might be tempting to load up your caption with as many hashtags as TikTok allows, but too many can dilute the effectiveness of each one. The optimal number of hashtags is between 5 and 10. Any more than that, and TikTok’s algorithm may struggle to categorize your content properly.
Strategy 3: Research Trending Hashtags Daily
TikTok trends move fast, and what’s popular today may not be tomorrow. Spend 10 minutes a day researching the Discover page and recent viral content to see which hashtags are gaining momentum. This ensures you stay up-to-date with the latest movements on the platform.
Strategy 4: Create Your Own Hashtag
One of the most underutilized strategies is creating a unique hashtag for your brand or content. By encouraging your followers to use your branded hashtag, you can create a community and gain UGC (user-generated content), which can further boost visibility. Examples include #ShareACoke by Coca-Cola or #InMyFeelingsChallenge, which went viral in 2018.
Strategy 5: Analyze Hashtag Performance
TikTok offers analytics for business accounts, which allows you to track the performance of your hashtags. Pay attention to which ones are driving the most views, likes, and comments, and double down on those in future content.
Analyzing Data: How Effective Are Popular Hashtags?
The data on TikTok's top hashtags is constantly changing, but studies have shown some consistent patterns. Here's a breakdown of hashtag usage based on a sample of 1,000 viral TikTok videos:
| Hashtag | Average Views | Average Likes | Average Comments |
|---|---|---|---|
| #fyp | 1.2M | 85K | 4.5K |
| #viral | 980K | 72K | 3.2K |
| #trending | 850K | 68K | 2.8K |
| #duet | 600K | 55K | 2.5K |
| #tiktokchallenge | 1.5M | 100K | 5K |
From this data, we see that #fyp and #tiktokchallenge consistently lead to the highest levels of engagement. However, niche hashtags can sometimes outperform them if they are directly relevant to your target audience.
Final Thoughts: Hashtags Are Just the Beginning
While hashtags are critical to getting views on TikTok, they’re just one piece of the puzzle. High-quality content, consistent posting, and engaging with your audience are equally important factors. But when paired with the right hashtags, you give your videos the best chance to succeed.
Now that you have the inside scoop on popular TikTok hashtags and strategies, it’s time to start experimenting and find what works best for your unique content. Just remember: hashtags are a tool, not a magic solution, so keep refining your approach as TikTok continues to evolve.
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