How to Set Up Pre-Orders on TikTok Shop

Setting up pre-orders on TikTok Shop can significantly boost your sales by allowing customers to order products before they are officially available. Here’s a comprehensive guide on how to set up pre-orders effectively. First, ensure your TikTok Shop account is properly set up and verified. If you haven’t done this yet, follow TikTok’s guidelines for setting up a seller account. Next, select the products you want to offer for pre-order. These should ideally be items that are in high demand or upcoming releases that your audience is excited about. Then, create a product listing for these items. When setting up the listing, make sure to clearly indicate that the item is available for pre-order. Include information on the expected release date, any pre-order incentives, and the estimated shipping time. Important: Be transparent about the timelines and manage customer expectations to avoid any dissatisfaction. After the listing is live, promote your pre-order products through TikTok’s various features such as ads, videos, and live streams to attract potential buyers. Additionally, engage with your audience by answering questions and providing updates about the pre-order status to keep them informed. Lastly, once the pre-order period ends, fulfill the orders promptly and keep the customers updated on the shipping process. Proper management and communication are key to ensuring a smooth pre-order experience. By following these steps, you can leverage TikTok Shop’s platform to enhance your sales strategy and build customer anticipation for your products.