How to Create a Pre-Order Product on TikTok Shop

Creating a pre-order product on TikTok Shop can help you gauge interest and secure sales before your product officially launches. Here's a step-by-step guide to setting up a pre-order on TikTok Shop, ensuring that your product launch is successful and well-coordinated.

Step 1: Setting Up Your TikTok Shop Account Before you can create a pre-order product, you need to have a TikTok Shop account. If you don’t already have one, download the TikTok app, navigate to the “Shop” section, and follow the prompts to set up your seller profile. Ensure that your shop is set up with all necessary information including payment details and shipping policies.

Step 2: Creating Your Product Listing

1. Log In: Access your TikTok Shop dashboard.
2. Product Management: Go to the “Product Management” section and select “Add New Product.”
3. Product Details: Enter your product’s details, such as the name, description, and images. For a pre-order, clearly state in the product description that it’s available for pre-order, including the expected release date.

Step 3: Setting Pre-Order Parameters

1. Pre-Order Information: In the product listing, specify that the item is a pre-order. You should include the expected shipping date or delivery time.
2. Inventory Management: Set the inventory level to reflect the number of pre-orders you can handle. You may want to keep a close eye on stock levels as pre-orders come in.
3. Price: Decide if you want to offer a special pre-order price or any incentives for customers who purchase before the product is officially available.

Step 4: Adding Payment and Shipping Options

1. Payment Settings: Make sure that your payment settings are configured to handle pre-order payments. This typically involves setting up payment gateways to accept pre-order transactions.
2. Shipping Details: Update your shipping settings to include the anticipated shipping dates for pre-ordered products. Make it clear to customers when they can expect to receive their orders.

Step 5: Promoting Your Pre-Order

1. Create Content: Use TikTok’s video creation tools to promote your pre-order product. Create engaging content that highlights the features of your product and the benefits of ordering early.
2. Leverage TikTok Ads: Consider using TikTok’s advertising options to reach a broader audience. Tailor your ads to target users who are most likely to be interested in your product.
3. Engage with Followers: Interact with your followers and potential customers by answering questions about the pre-order product. Encourage them to share the information with their network.

Step 6: Managing Orders and Customer Expectations

1. Order Tracking: Keep track of pre-order sales and update your customers with any changes in shipping or product availability.
2. Customer Communication: Maintain open lines of communication with customers regarding the status of their pre-orders. Inform them of any delays or changes promptly.
3. Fulfillment: Once the product is ready to ship, ensure that you fulfill orders promptly to meet the expectations set during the pre-order phase.

Step 7: Analyzing Results

1. Sales Analysis: After your pre-order period ends, analyze the sales data to evaluate the success of your campaign. Look at metrics such as total sales, customer feedback, and the effectiveness of your promotional efforts.
2. Feedback Collection: Gather feedback from customers to understand their experience and use it to improve future pre-order campaigns.

By following these steps, you can effectively manage a pre-order campaign on TikTok Shop, driving early sales and building anticipation for your product launch.