How to Link a Product on TikTok

Linking products on TikTok can significantly boost your sales and brand visibility. Here’s a step-by-step guide to help you link your products effectively:

1. Set Up a TikTok Business Account: To start linking products, you first need a TikTok Business Account. If you don’t have one, go to TikTok’s account settings and switch to a Business Account. This will provide access to business tools and analytics.

2. Use TikTok Shopping Features: TikTok offers various shopping features like the Product Links and the TikTok Shop. To use these features, you need to have a TikTok Shop account or link your product catalog through TikTok’s partnerships with e-commerce platforms.

3. Create a Product Link: Once your shop is set up, you can create product links. Go to your TikTok Business Dashboard, navigate to the 'Shopping' tab, and select 'Product Links'. Here, you can add the URL of your product page.

4. Add Product Links to Videos: To include a product link in your videos, create a new video or edit an existing one. Tap on the ‘Add Link’ option while uploading. You can choose your product link from the list or enter a new one. This feature allows viewers to click directly on the product link while watching your video.

5. Utilize Call-to-Actions (CTAs): To increase the chances of viewers clicking on your product link, use compelling CTAs in your video captions and overlays. For instance, “Click the link in our bio to shop now!” or “Check out our latest collection by tapping the link!”

6. Monitor Performance: Use TikTok’s analytics tools to track the performance of your product links. You can see how many clicks and conversions your links are generating, allowing you to optimize your strategy.

7. Engage with Your Audience: Actively engage with your audience by responding to comments and questions about your products. This interaction can drive more traffic to your product links and increase sales.

Example: Suppose you are promoting a new line of sneakers. After setting up your TikTok Shop, you create a video showcasing the sneakers. In the video description, you add a product link. When viewers watch your video and see the sneakers, they can click the link directly and make a purchase, streamlining the buying process.

By following these steps, you can effectively link products on TikTok and leverage the platform’s powerful marketing tools to enhance your business.