How to Sell from Shopify to Amazon

Selling products online is a lucrative venture, and integrating your Shopify store with Amazon is one of the best ways to maximize your reach. Expanding your business from Shopify to Amazon can significantly boost your sales, tap into new markets, and improve your brand visibility. In this guide, we will walk you through the steps to successfully sell from Shopify to Amazon, including setup, product listing, and management tips to help streamline the process.

Why Sell from Shopify to Amazon?

Shopify is an excellent platform for building your online store, offering various tools to manage your business efficiently. However, Amazon is a giant in the e-commerce world, with millions of users browsing and purchasing products daily. By selling on Amazon, you gain access to a vast audience that you may not reach through Shopify alone.

1. Increased Exposure: Amazon has over 300 million active users. By listing your products on Amazon, you tap into this extensive customer base, increasing your chances of making more sales.

2. Brand Credibility: Amazon is a trusted platform. When customers see your products on Amazon, they are more likely to trust your brand, leading to higher conversion rates.

3. Diverse Customer Base: Amazon attracts a wide range of customers, from bargain hunters to premium buyers. This diversity allows you to target different market segments with various products.

Step 1: Set Up Your Amazon Seller Account

Before you can sell on Amazon, you need to create an Amazon Seller Central account. Here’s how:

1. Register for an Amazon Seller Account: Go to Amazon Seller Central and sign up. You’ll need to choose between an individual or professional selling plan. If you plan to sell more than 40 items per month, the professional plan is more cost-effective.

2. Complete the Registration Process: Provide all the necessary details, including your business name, address, tax information, and bank account details.

3. Understand Amazon’s Fees: Amazon charges various fees, including referral fees, fulfillment fees, and subscription fees. Make sure you understand these costs to price your products accordingly.

Step 2: Integrate Shopify with Amazon

Now that you have your Amazon Seller account set up, it’s time to integrate it with your Shopify store. This integration allows you to manage your inventory, orders, and listings from one platform.

1. Add the Amazon Sales Channel in Shopify:

   • Log in to your Shopify account.
   • Go to “Sales Channels” and click on the “+” icon.
   • Select “Amazon” from the list of available channels and click “Add Channel.”
   • Follow the prompts to connect your Amazon Seller Central account with Shopify.

2. Set Up Your Listings: Once connected, you can start listing your products on Amazon directly from Shopify. You can create new listings or link existing ones.

3. Synchronize Inventory: Shopify allows you to synchronize your inventory across both platforms. When a sale is made on one platform, the stock levels will automatically update on the other, preventing overselling.

Step 3: List Your Products on Amazon

Listing your products on Amazon requires careful attention to detail. Your product listings should be optimized for Amazon’s search algorithm (A9) to ensure they appear in relevant searches. Here’s how to do it:

1. Product Title: Create a clear and concise product title that includes the main keyword and important product details. The title should be under 200 characters.

2. Bullet Points: Use bullet points to highlight the key features and benefits of your product. Make them easy to read and include relevant keywords.

3. Product Description: Write a detailed product description that covers all aspects of the product. Include keywords naturally, and focus on how the product can solve a problem or meet a need.

4. High-Quality Images: Use high-resolution images that showcase the product from different angles. Amazon allows up to nine images per listing, so take advantage of this to provide a comprehensive view of your product.

5. Pricing: Research competitors’ prices and set a competitive price for your products. Consider Amazon’s fees when pricing to ensure profitability.

Step 4: Fulfill Orders

There are two primary fulfillment options when selling on Amazon: Fulfillment by Merchant (FBM) and Fulfillment by Amazon (FBA).

1. Fulfillment by Merchant (FBM): With FBM, you handle the storage, packaging, and shipping of your products. This option gives you more control over the fulfillment process but requires more time and resources.

2. Fulfillment by Amazon (FBA): FBA allows you to store your products in Amazon’s fulfillment centers. Amazon handles the storage, packaging, and shipping, which can save you time and help you qualify for Prime shipping, increasing your sales potential.

FBA is often preferred by sellers who want to scale quickly without worrying about logistics. However, it comes with additional fees, so consider your margins before choosing this option.

Step 5: Manage Your Business

Managing your business effectively is crucial for success. Here are some tips:

1. Monitor Sales and Performance: Regularly check your sales data and customer reviews on Amazon. Use this information to adjust your listings, pricing, and marketing strategies.

2. Optimize Listings: Continuously optimize your product listings based on performance data. Use A/B testing to find the most effective titles, descriptions, and images.

3. Stay Compliant: Ensure that your listings comply with Amazon’s policies to avoid suspension. This includes adhering to product guidelines, providing accurate information, and maintaining high seller ratings.

4. Customer Service: Provide excellent customer service to build a positive reputation on Amazon. Respond promptly to customer inquiries and address any issues quickly.

Conclusion

Selling from Shopify to Amazon can significantly expand your business’s reach and profitability. By following the steps outlined above, you can integrate your Shopify store with Amazon, list your products effectively, and manage your business efficiently. The key to success lies in optimizing your product listings, choosing the right fulfillment method, and continuously monitoring your performance to make informed decisions.

With the right strategy, you can tap into Amazon’s vast customer base and grow your e-commerce business beyond the confines of your Shopify store.