How to Get Permission to Sell Nike on Amazon

Selling branded products like Nike on Amazon can be a lucrative business opportunity. However, due to the brand's prestige and its strict guidelines, gaining permission to sell Nike products on Amazon requires following specific steps. In this article, we'll walk you through the process of obtaining the necessary permissions to sell Nike products on Amazon, including the documentation you’ll need, how to apply, and tips for ensuring your application is successful.

Understanding Amazon's Gating Process

Before diving into the specifics of selling Nike, it's essential to understand Amazon's "gating" process. Gating refers to restrictions that Amazon places on certain brands or categories. For high-demand brands like Nike, Amazon imposes these restrictions to prevent counterfeit goods, protect brand integrity, and ensure that only authorized sellers offer these products.

To sell Nike on Amazon, you’ll need to apply for "ungating" in the Athletic Shoes category, which includes Nike products. Gating involves providing specific documentation and meeting Amazon’s seller performance criteria. Here’s a step-by-step guide on how to do it.

Step 1: Create a Professional Seller Account

The first step in selling Nike products on Amazon is to create a Professional Seller Account. Amazon offers two types of seller accounts: Individual and Professional. To sell branded products, including Nike, you must have a Professional Seller Account, which costs $39.99 per month. This account type provides access to advanced selling tools, including the ability to apply for brand ungating.

Step 2: Obtain Invoices or Letters of Authorization

Once your seller account is set up, the next step is to gather the necessary documentation. Amazon requires proof that you are authorized to sell Nike products. You typically need:

1. Invoices from a recognized Nike distributor showing that you've purchased at least 10 units of a Nike product within the last 90 days. The invoice must include your name and address, the distributor's name and address, and detailed information about the products purchased.

2. Letter of Authorization from Nike or an authorized distributor, granting you permission to sell their products on Amazon.

If you don't have a direct relationship with Nike, you'll likely need to work through a wholesale distributor that is authorized by Nike.

Step 3: Ensure Compliance with Amazon's Requirements

Amazon has stringent requirements for the invoices or authorization letters you submit. To increase your chances of approval, ensure that your documents meet the following criteria:

• The invoices must be legible, clearly showing the seller's name and address, and the distributor’s name and address.
• The products listed on the invoice must match the ASINs (Amazon Standard Identification Numbers) of the products you intend to sell.
• The date on the invoice must be within the last 90 days.
• The Letter of Authorization must be on official letterhead from Nike or an authorized distributor and must clearly state that you are authorized to sell Nike products on Amazon.

Step 4: Apply for Brand Approval

After gathering your documentation, the next step is to apply for brand approval. Log in to your Amazon Seller Central account and navigate to the Add a Product page. Search for a Nike product, and if you’re gated, Amazon will prompt you to apply for approval. Follow these steps:

1. Click on "Apply to sell" next to the Nike product.
2. Upload your invoices or Letter of Authorization as per the instructions.
3. Submit your application for review.

Amazon typically takes a few days to review applications. During this time, they may request additional documentation or clarification, so be prepared to respond promptly.

Step 5: Maintain High Seller Performance Standards

Even after gaining approval to sell Nike products, it's crucial to maintain high seller performance standards on Amazon. Amazon monitors sellers closely to ensure they continue to meet the platform's requirements. To keep your selling privileges:

• Keep your order defect rate (ODR) below 1%.
• Maintain a late shipment rate (LSR) of less than 4%.
• Ensure a pre-fulfillment cancel rate below 2.5%.

Failure to meet these metrics can result in account suspension or the removal of your selling privileges for Nike products.

Step 6: Build a Strong Relationship with Distributors

Maintaining a good relationship with authorized Nike distributors is essential. These relationships can provide ongoing access to Nike products and ensure that your invoices and authorizations remain current and legitimate. Consider the following:

• Communicate regularly with your distributor to stay updated on product availability and pricing.
• Negotiate favorable terms to keep your costs low and your profits high.
• Ensure consistent documentation by requesting updated invoices and authorization letters when necessary.

Step 7: Monitor Changes in Amazon Policies

Amazon’s policies and the requirements for selling restricted brands like Nike can change. Regularly check Amazon's Help section or stay updated through Amazon’s seller forums to ensure compliance with any new rules or procedures.

Conclusion

Selling Nike products on Amazon can be a profitable venture, but it requires careful planning, documentation, and adherence to Amazon’s guidelines. By following the steps outlined in this article—setting up a Professional Seller Account, obtaining the necessary documentation, applying for brand approval, maintaining high seller standards, and fostering strong distributor relationships—you can successfully gain permission to sell Nike on Amazon. Always stay vigilant about changes in policies to continue operating smoothly and profitably.