How to Know What to Sell on TikTok

TikTok has become a powerful platform for creators and businesses to connect with audiences and drive sales. To maximize your success on TikTok, it's crucial to identify the right products to sell. This guide will explore various strategies to help you determine what to sell on TikTok, including understanding trends, leveraging data, and engaging with your audience.

1. Understanding TikTok Trends TikTok trends are essential to identify what products are currently popular. The platform is driven by viral content, and trends can shift quickly. To stay ahead:

• Monitor the Discover Page: The Discover page showcases trending hashtags and challenges. Analyzing these trends can give you insights into what types of products are gaining attention.
• Follow Influencers: Influencers often promote trending products. Observing their content can provide clues about what’s in demand.
• Use Trend Analysis Tools: Tools like TikTok’s Creative Center or third-party trend tracking services can help identify emerging trends.

2. Analyzing Your Audience Understanding your target audience on TikTok is key to choosing the right products:

• Review Demographics: TikTok provides demographic insights such as age, gender, and location. Tailor your product choices to match your audience’s preferences.
• Engage with Your Followers: Directly ask your followers what products they’re interested in. Polls and Q&A sessions are effective ways to gather this information.
• Analyze Engagement Metrics: Look at which types of content generate the most engagement. Products related to popular content are likely to perform well.

3. Leveraging Data and Analytics Data can guide your product choices:

• Analyze Performance Metrics: Track the performance of your posts related to different products. Metrics such as views, likes, and shares can indicate product interest.
• Use E-commerce Insights: If you’re already selling online, integrate your e-commerce data with TikTok insights. This will help you understand what products are resonating with your audience.

4. Testing and Iteration Testing different products can help you find what works best:

• Run A/B Tests: Create different content for various products and compare performance. This helps identify which products perform better.
• Monitor Sales Conversion: Track how well different products convert into sales from TikTok. Adjust your strategy based on these results.

5. Collaborating with Influencers Influencers can help promote your products:

• Partner with Relevant Influencers: Choose influencers whose followers match your target demographic. Their endorsement can drive interest in your products.
• Track Influencer Campaigns: Measure the success of influencer campaigns to understand which products gain traction.

6. Staying Updated with Market Trends The market is constantly evolving:

• Subscribe to Industry News: Stay informed about industry trends and changes. This knowledge can help you adjust your product offerings accordingly.
• Participate in Industry Events: Attend virtual or physical events to gain insights and network with other professionals.

Summary To determine what to sell on TikTok, focus on understanding trends, analyzing your audience, leveraging data, testing products, collaborating with influencers, and staying updated with market trends. By applying these strategies, you can effectively identify and market products that resonate with TikTok users.