Skincare Trends on TikTok 2023: What Went Viral?

In 2023, TikTok became a powerhouse for skincare trends, shaping how millions approach their skincare routines. From DIY hacks to luxury products, the platform introduced a plethora of viral skincare trends that captivated users worldwide. Here's a deep dive into the most influential skincare trends on TikTok throughout the year.

1. Viral Skincare Ingredients
TikTok users were abuzz about several standout ingredients in 2023. Among the most popular were:

• Niacinamide: Known for its brightening and anti-inflammatory properties, niacinamide gained immense popularity. Users praised it for its ability to even out skin tone and reduce redness.
• Hyaluronic Acid: This ingredient continued its reign as a staple for hydration. TikTokers showcased various ways to incorporate it into their routines, from serums to moisturizers.
• Retinol: Though not new, retinol saw a resurgence as users shared tips for incorporating it into their regimes without causing irritation. Its benefits for reducing wrinkles and improving skin texture were highlighted in numerous videos.

2. DIY Skincare Hacks
DIY skincare routines exploded in popularity, with users sharing creative, at-home solutions. Some notable trends included:

• Ice Face Rollers: Many TikTokers recommended using ice face rollers to reduce puffiness and tighten skin. The concept involves rolling a chilled tool over the face to promote circulation and decrease swelling.
• Sheet Mask Hacks: Users experimented with making their own sheet masks using ingredients like green tea, honey, and yogurt. The homemade versions were touted for their cost-effectiveness and customization options.
• Vitamin C Powders: Another trend was the use of vitamin C powders mixed with other products. This approach allows users to boost the potency of their skincare without investing in high-end serums.

3. Skincare Routines and Challenges
Several skincare routines and challenges went viral, encouraging users to try new methods and products:

• The “7-Skin” Method: Originating from Korean beauty routines, this method involves applying multiple layers of toner to achieve deeply hydrated skin. TikTokers documented their experiences with this approach, emphasizing its effectiveness for plump and glowing skin.
• Double Cleansing Challenges: Double cleansing, which involves using an oil-based cleanser followed by a water-based one, saw a surge in popularity. Users shared their before-and-after results and discussed how this method improved their skin clarity.
• Minimalist Routines: In contrast, some TikTokers embraced minimalist routines, focusing on just a few high-quality products. This trend highlighted the effectiveness of streamlined skincare and the importance of choosing the right products for individual skin types.

4. Skincare Product Reviews
Product reviews were a significant aspect of the skincare content on TikTok. Popular products that gained traction included:

• The Ordinary’s Products: Known for their affordability and effectiveness, The Ordinary’s serums and treatments were frequently reviewed. TikTok users shared their results with products like the Buffet serum and AHA 30% + BHA 2% Peeling Solution.
• CeraVe Moisturizers: CeraVe’s range of moisturizers was highly recommended for its gentle, hydrating formulas. Users appreciated its suitability for various skin types, including sensitive and acne-prone skin.
• Glow Recipe: Glow Recipe’s fruit-infused skincare products, such as the Watermelon Glow Niacinamide Dew Drops, were praised for their glowing effects and pleasant scents.

5. Skincare Myths and Debunking
With the influx of skincare trends, TikTok also became a platform for debunking common skincare myths:

• Myth: “Expensive Products Are Always Better”: Many TikTokers challenged the notion that higher-priced products are more effective. They showcased affordable alternatives that provided similar results, emphasizing the importance of ingredient quality over price.
• Myth: “You Need to Use Multiple Products for Results”: The minimalist skincare trend pushed back against the idea that a complex routine is necessary. Users demonstrated how a few well-chosen products could deliver impressive results.
• Myth: “Natural Ingredients Are Always Safe”: Some TikTokers cautioned against assuming that all natural ingredients are safe for all skin types. They advised users to research and patch-test products before use.

6. Influencers and Collaborations
TikTok influencers played a crucial role in promoting skincare trends. Their collaborations with skincare brands led to the creation of exclusive products and collections:

• Collaborations with Dermatologists: Some influencers worked with dermatologists to create or promote skincare products, offering professional insights and recommendations to their followers.
• Limited-Edition Releases: Brands released limited-edition products in collaboration with popular TikTok personalities, creating buzz and driving sales. These collaborations often featured unique packaging and exclusive formulations.

7. Skincare Trends to Watch in 2024
As 2023 comes to a close, several trends are poised to carry over into 2024:

• Sustainable Skincare: With growing awareness of environmental issues, sustainable and eco-friendly skincare products are expected to gain more attention.
• Personalized Skincare: Advances in technology may lead to more personalized skincare solutions, with products tailored to individual needs based on data and diagnostics.
• Inclusivity and Diversity: The push for inclusivity in beauty continues, with more brands focusing on diverse skin tones and types, ensuring that skincare products meet the needs of all users.

TikTok has undeniably reshaped the skincare landscape in 2023, introducing new trends, products, and routines that have captivated a global audience. As the platform continues to evolve, it will likely continue influencing how people approach their skincare regimens.