Small Businesses That Went Viral on TikTok

TikTok has become a powerful platform for small businesses to reach wider audiences and achieve viral success. With its algorithm favoring engaging and creative content, many small businesses have used TikTok to propel their brands to new heights. Here are some notable examples of small businesses that went viral on TikTok and how they achieved their success.

1. The Pink Stuff: Cleaning Products

The Pink Stuff, a UK-based cleaning product company, gained massive attention on TikTok due to user-generated content showcasing the effectiveness of its products. TikTok users shared videos demonstrating how The Pink Stuff could tackle tough stains and grime, often transforming dirty surfaces into spotless ones. The brand's success on TikTok highlights the power of user testimonials and before-and-after demonstrations. TikTok's algorithm favored these engaging videos, leading to widespread recognition and a significant increase in sales.

2. Ocean Spray: Cranberry Juice

Ocean Spray, a well-known brand, saw a viral moment when a TikTok user, Nathan Apodaca, posted a video of himself skateboarding while drinking cranberry juice. The video, set to Fleetwood Mac's "Dreams," quickly went viral, leading to a surge in Ocean Spray's cranberry juice sales. The company capitalized on this trend by collaborating with Apodaca and creating their own TikTok content. This example illustrates how leveraging viral moments and collaborating with influencers can significantly boost brand visibility.

3. Willa's Skincare: Natural Beauty Products

Willa's Skincare, a natural beauty product brand, utilized TikTok to promote their products through educational content and skincare routines. Their approach involved creating informative videos about skincare tips, ingredient benefits, and product usage. By providing value through educational content and engaging with the TikTok community, Willa's Skincare built a loyal following and saw a noticeable increase in brand awareness and sales.

4. Chubbies Shorts: Casual Wear

Chubbies Shorts, a brand specializing in casual and fun shorts, effectively used TikTok to showcase their products in a humorous and relatable manner. Their content often featured funny skits, user-generated content, and behind-the-scenes footage. This approach resonated with TikTok's younger audience, leading to a viral spread of their brand and a boost in sales. The brand's ability to tap into TikTok trends and create engaging content was key to their success.

5. Beis: Travel Accessories

Beis, a travel accessories brand founded by actress Shay Mitchell, gained popularity on TikTok through influencer collaborations and user-generated content. The brand's sleek and functional travel products were featured in various TikTok videos, often highlighting their practicality and design. The positive feedback from influencers and users helped Beis gain traction on the platform, leading to increased brand recognition and sales.

6. Lush Cosmetics: Handmade Products

Lush Cosmetics, known for its handmade and ethical beauty products, leveraged TikTok to engage with its audience through creative content. The brand showcased its products in fun and visually appealing ways, often incorporating user-generated content and challenges. Lush's approach to creating engaging and shareable content helped it achieve viral success on TikTok, driving both online and in-store traffic.

7. Small Batch: Artisan Goods

Small Batch, a company specializing in artisan goods, utilized TikTok to highlight the craftsmanship and unique aspects of their products. Through behind-the-scenes videos and storytelling, Small Batch connected with viewers on an emotional level. The brand's focus on authenticity and quality resonated with the TikTok audience, leading to increased interest and sales.

8. The Mug Co.: Personalized Gifts

The Mug Co., a small business offering personalized mugs and gifts, saw a surge in popularity through TikTok. By showcasing their products in creative and humorous videos, the company attracted a wide audience. User-generated content featuring The Mug Co.'s products contributed to their viral success, as people shared their personalized gifts with friends and family.

9. Batiste Dry Shampoo: Hair Care

Batiste Dry Shampoo, a well-known hair care brand, gained viral attention on TikTok through creative and entertaining content. Users shared videos demonstrating the effectiveness of the product and how it could refresh hair in minutes. Batiste's strategic use of TikTok trends and user-generated content helped the brand reach a broader audience and boost sales.

10. Cozy Earth: Sustainable Bedding

Cozy Earth, a company specializing in sustainable and eco-friendly bedding, achieved viral success on TikTok through influencer partnerships and engaging content. The brand's focus on sustainability and comfort resonated with TikTok users, leading to widespread recognition and increased sales. By aligning with TikTok trends and collaborating with influencers, Cozy Earth effectively promoted its products and reached a larger audience.

In summary, the success of these small businesses on TikTok underscores the platform's potential to drive brand growth and increase visibility. Key factors in their viral success include creating engaging content, leveraging user-generated content, and collaborating with influencers. By tapping into TikTok's unique features and trends, small businesses can achieve significant growth and reach new audiences.