How Much Do Small TikTokers Make?

TikTok has become a major platform for content creators to earn money, but earnings vary widely depending on several factors. For small TikTokers, income is often influenced by follower count, engagement rates, and content quality. Small TikTokers typically earn through a combination of brand partnerships, sponsored content, and the TikTok Creator Fund.

Firstly, the TikTok Creator Fund pays creators based on their video performance, including views and engagement. However, this fund often provides modest payouts, especially for smaller creators. On average, small TikTokers can earn between $20 to $100 per month from the Creator Fund, depending on their engagement metrics.

Secondly, brand partnerships and sponsored content offer more lucrative opportunities. Small TikTokers with around 10,000 to 50,000 followers can expect to earn $50 to $500 per sponsored post. The amount can vary based on the niche, audience engagement, and the brand’s budget.

Lastly, affiliate marketing is another revenue stream. Small creators can earn commissions by promoting products through affiliate links. Earnings from affiliate marketing depend on the products promoted and the conversion rates, but it’s common for small TikTokers to make between $50 to $300 per month from affiliate sales.

To summarize, while the exact earnings for small TikTokers can vary, the combination of TikTok Creator Fund, brand deals, and affiliate marketing typically provides an income range of $100 to $1,000 per month. This range is broad due to the variability in content niches and audience engagement.