How to Stop Selling Globally on Amazon

If you’re looking to stop selling globally on Amazon, you’ve come to the right place. This guide will walk you through the steps necessary to limit your sales to specific regions and avoid selling internationally. Amazon’s global selling program allows sellers to reach customers across different countries, but there may be times when you need to restrict your sales to certain regions. Here’s how you can effectively stop selling globally and focus on your target market.

1. Understanding Amazon's Global Selling Program

Before making changes, it’s important to understand what Amazon's global selling program entails. This program allows sellers to list their products on various Amazon marketplaces around the world. You can reach customers in different countries, but this also means managing different regulations, shipping, and customer service requirements.

2. Review Your Amazon Seller Account Settings

To stop selling globally, you need to adjust your account settings:

• Log in to your Amazon Seller Central account. Navigate to the main dashboard where you manage your listings and sales.
• Go to 'Account Settings'. This can be found under the ‘Settings’ menu at the top right corner of your Seller Central homepage.
• Select 'Manage Your Marketplaces'. Here, you will see a list of all the marketplaces where your products are currently available.

3. Modify Your Marketplace Listings

You can restrict your listings to specific regions by following these steps:

• Navigate to 'Manage Inventory'. From the main menu, select ‘Inventory’ and then ‘Manage Inventory’.
• Select the listings you want to edit. Choose the products you wish to restrict from selling globally.
• Edit the listings. Click on ‘Edit’ for each selected product and go to the ‘Offer’ tab.
• Adjust the ‘Fulfillment Channel’. You will see options for 'Fulfillment by Amazon' (FBA) or 'Fulfillment by Merchant' (FBM). Ensure that your listings are set to the correct fulfillment option that aligns with your region-specific plans.

4. Update Your Shipping Settings

To stop selling globally, you also need to adjust your shipping settings:

• Go to 'Shipping Settings'. This can be found under the ‘Settings’ menu in Seller Central.
• Modify the 'Shipping Regions'. Set your shipping options to only include the regions where you want to sell. You can uncheck international regions that you no longer wish to ship to.
• Update your shipping templates. Make sure your shipping templates reflect these changes to avoid any confusion for your customers.

5. Disable International Listings

If you have products listed on international Amazon marketplaces, you need to disable these listings:

• Access the international marketplaces. Go to the marketplace that you want to disable.
• Find your listings. Use the ‘Manage Inventory’ section to locate the products listed in the international marketplace.
• Close or delete the listings. For each international listing, you can either close the listing or delete it entirely to stop selling those products in that region.

6. Review Your Advertising Campaigns

If you have Amazon Advertising campaigns that target global customers, you’ll need to adjust these as well:

• Go to 'Advertising'. From the main dashboard, navigate to the ‘Advertising’ section.
• Review your campaigns. Look at each campaign to see if it targets international regions.
• Edit or pause the campaigns. Adjust your targeting settings to focus only on the regions where you want to sell. You may also need to pause or stop any campaigns that are aimed at international audiences.

7. Communicate with Your Customers

Let your international customers know about the changes:

• Update your storefront. Make sure your Amazon storefront reflects the new regional focus.
• Send notifications. If applicable, inform your international customers that you will no longer be able to fulfill orders from their regions.
• Update your return policies. Make sure your return policies are clear and reflect the changes in your shipping regions.

8. Monitor Your Sales and Performance

After making these changes, keep an eye on your sales performance:

• Track your sales metrics. Monitor how the restriction of global selling impacts your sales and customer base.
• Review customer feedback. Check for any feedback from customers regarding the change and address any issues that arise.

Summary

Stopping global sales on Amazon involves several key steps:

1. Review and adjust your account settings to limit your marketplace exposure.
2. Modify your product listings to reflect the regional focus.
3. Update your shipping settings to exclude international shipping options.
4. Disable international listings to ensure they are no longer active.
5. Adjust your advertising campaigns to target only your desired regions.
6. Communicate changes to customers and update policies as needed.
7. Monitor your performance and adjust strategies based on sales data.

By following these steps, you can effectively focus your Amazon selling efforts on your target regions and stop selling globally. This will help streamline your operations and ensure you meet the specific needs of your local customers.

Good luck with your Amazon selling journey!