How to Change Your Store Name on Amazon Seller Central

Changing your store name on Amazon Seller Central involves several straightforward steps. Whether you're rebranding or simply want a new name for your store, the process is designed to be user-friendly. Follow these steps to successfully update your store name:

1. Log into Your Amazon Seller Central Account: To start the process, log into your Amazon Seller Central account using your credentials.

2. Navigate to the Settings Menu: Once you're logged in, locate the "Settings" menu in the upper right corner of the page. Click on it to open a dropdown menu.

3. Select "Account Info": In the dropdown menu, find and click on "Account Info." This will take you to a page where you can view and edit your account details.

4. Click on "Your Store": On the Account Info page, look for a section called "Your Store." Click on the "Edit" button next to it to proceed with changing your store name.

5. Enter Your New Store Name: A form will appear allowing you to enter your new store name. Make sure your new name complies with Amazon’s naming guidelines. The name should be unique and not infringe on any trademarks.

6. Save Your Changes: After entering your new store name, review it to ensure it is correct. Click on the "Save" button to apply the changes.

7. Wait for Approval: Amazon may review your store name change request before it goes live. This review process ensures that the new name adheres to Amazon's policies. You will receive a notification once the change has been approved.

8. Check Your Storefront: After approval, visit your store’s storefront to verify that the new name is displayed correctly.

Important Tips:

• Be Aware of Guidelines: Amazon has specific guidelines regarding store names. Avoid using terms that might be misleading or infringe on other trademarks.
• Update Branding Materials: Ensure that all your branding materials, including logos and marketing materials, reflect your new store name.
• Notify Your Customers: If you have existing customers, inform them about the store name change to avoid any confusion.

By following these steps, you can successfully update your store name on Amazon Seller Central and ensure a smooth transition for both you and your customers.