How to Change Your TikTok Account from Personal to Business

Changing your TikTok account from personal to business is a straightforward process that can open up a range of features and tools designed for brands and creators. Here’s a step-by-step guide to help you make the switch smoothly:

1. Open the TikTok App: Start by launching the TikTok app on your mobile device.

2. Access Your Profile: Tap on the profile icon at the bottom right corner of the screen to go to your profile page.

3. Open Settings: Once on your profile page, tap on the three horizontal lines (or the menu icon) in the top right corner to open the settings menu.

4. Navigate to Manage Account: In the settings menu, select "Manage account" to access account options.

5. Switch to Business Account: Under "Account Control," you will see an option labeled "Switch to Business Account." Tap on this option.

6. Choose a Business Category: TikTok will prompt you to select a category that best represents your business. Choose the one that fits your brand or business type. Categories might include options like "Retail," "Food & Beverage," or "Education."

7. Complete Your Profile: After selecting a category, you’ll be prompted to complete your business profile. This includes adding a business name, website (if applicable), and contact information. Fill out these details to help users and potential customers understand more about your business.

8. Explore Business Tools: Once you’ve switched to a business account, you’ll gain access to TikTok’s business tools, such as analytics, advertising options, and more. These features can help you better understand your audience and improve your content strategy.

9. Review and Adjust Settings: Take some time to review your account settings and adjust them according to your business needs. You may want to explore options like creating a TikTok Ads account or setting up a link to your online store.

Benefits of Switching to a Business Account:

• Analytics: Gain access to detailed analytics about your content’s performance and audience engagement.
• Advertising: Use TikTok’s advertising features to promote your business to a wider audience.
• Contact Options: Add buttons for direct contact with your business, making it easier for users to reach out to you.
• Insights: Access insights about how your content is performing and how your audience is interacting with it.

Switching to a business account can greatly enhance your ability to engage with your audience and promote your brand effectively. Follow these steps to make the transition and start taking advantage of the tools and features available to business accounts on TikTok.