The Viral Indian Song on TikTok in 2022

In 2022, the Indian music scene saw several tracks gaining immense popularity on TikTok, but one song stood out as the most viral. This track was "Kesariya" from the Bollywood film Brahmastra. Performed by Arijit Singh and composed by Pritam, "Kesariya" became a sensation due to its catchy melody, romantic lyrics, and the widespread use of the song in various TikTok videos.

"Kesariya" gained traction for several reasons. First, the song's beautiful composition and emotional appeal resonated with a wide audience. The blend of traditional Indian music with contemporary elements created a unique sound that was both fresh and familiar. Additionally, the music video, featuring vibrant visuals and a romantic storyline, added to its charm and helped it gain even more attention on social media platforms.

TikTok users quickly embraced "Kesariya," using it in a variety of creative ways. From dance challenges and lip-sync videos to romantic montages and meme creations, the song's versatility made it a favorite among content creators. The song's infectious chorus and memorable hooks made it easy for users to incorporate into their videos, contributing to its viral success.

The impact of "Kesariya" on TikTok was significant. It not only boosted the song's popularity but also helped bring Bollywood music to a global audience. The song's success on TikTok demonstrated the platform's power in shaping music trends and influencing popular culture. It also highlighted the growing influence of Indian music and cinema on the international stage.

Overall, "Kesariya" became a defining track of 2022, showcasing the power of social media in promoting and popularizing music. Its viral success on TikTok is a testament to the song's broad appeal and the ever-evolving landscape of digital entertainment.