What Type of TikTok Accounts Get Famous?
1. The Power of Trends and Challenges
One of the biggest reasons TikTok became famous in the first place is its ability to spark global trends and challenges. The app encourages users to participate in ongoing challenges, lip-sync to viral sounds, or perform specific dance routines. If you’re looking to get famous on TikTok, riding the wave of these trends and challenges is essential. You can’t afford to stay behind the curve. Take Charli D’Amelio, for instance; she built her fanbase largely by participating in viral dance challenges.
To leverage trends, you don’t need to be the creator of the trend (although that can help). You need to ensure you’re part of it while adding your unique spin. You don’t have to copy everything – bring something new, whether it's a humorous twist or a creative element. This helps distinguish you while being part of a popular movement. Viewers are drawn to TikTok accounts that are on the pulse of what’s happening.
2. Authenticity and Relatability are King
Authenticity on TikTok is prized more than a polished or picture-perfect video. Unlike Instagram, where users strive to project a carefully curated life, TikTok rewards rawness and realness. TikTok users often go viral not because of production value but because they showcase their true personalities, flaws, and all.
Take examples like Brittany Broski, aka “Kombucha Girl,” who went viral for her genuine, comedic reactions to trying kombucha for the first time. Her authentic and relatable reaction made the video relatable and instantly shareable.
Your content doesn't need to be perfect – it needs to resonate with people. The more people can see themselves in your content, the more likely they are to engage with it. By being yourself, embracing quirks, and not being overly polished, TikTok users feel they can connect with you on a deeper level.
3. Niche Communities: The Key to Building Loyal Followers
One of the most overlooked yet effective ways to get famous on TikTok is by tapping into niche communities. While it might be tempting to appeal to a broad audience, focusing on a particular interest or community can help you grow a loyal following quickly.
For example, "BookTok" is a niche dedicated to readers who love sharing their latest reads, offering book reviews, and creating content based on literary tropes. Similarly, "Cottagecore" is another niche that focuses on an aesthetic revolving around rural life, simplicity, and nature. Creators in these niches cater to a specific audience, which makes it easier to cultivate a dedicated fanbase that eagerly engages with their content.
Being part of a niche community helps in developing deep connections with your audience. They feel seen, understood, and valued, which makes them more likely to become long-term followers and advocates for your content.
4. Consistency and the TikTok Algorithm
TikTok’s algorithm is one of the most important factors determining whether your account will become famous or not. TikTok uses a recommendation system that pushes content based on the interactions it receives. This means that even smaller accounts can potentially reach millions of people if their video gains traction.
Consistency is key when working with the TikTok algorithm. Posting regularly helps in keeping your content fresh on people’s “For You” pages, where new users can discover your account. You can’t expect to post one viral video and suddenly gain a million followers. The accounts that do well on TikTok often post multiple times per day, ensuring they stay relevant to their audience.
Additionally, TikTok loves engagement. The more people interact with your content (through likes, comments, and shares), the more likely your videos are to be pushed to more users. Engaging with your audience in the comment section and asking questions in your videos encourages more interaction, which the TikTok algorithm rewards.
5. Visual Appeal and Video Editing Skills Matter
While authenticity is key, it doesn’t mean you should ignore the visual aspect of your videos. Creative editing, good lighting, and engaging visuals can make a significant difference in how your content is perceived. Accounts that put effort into their visual presentation tend to attract more followers because they stand out in a sea of content.
However, this doesn’t mean you need expensive equipment. Many creators on TikTok make do with just their smartphones. TikTok offers a robust set of in-app editing tools, filters, and effects that you can use to enhance the visual quality of your videos. Use transitions creatively, add text to make the message clearer, and play around with the music to create a visually captivating story.
Creators like Zach King, famous for his “magic vines,” have built their entire following based on their impeccable editing skills and mind-boggling illusions. Even though you don’t have to reach Zach’s level of expertise, putting in extra effort into your editing can take your content to the next level.
6. Influencer Collaborations and Cross-Promotion
Collaborating with other TikTok influencers can give your account a massive boost. Partnering with influencers who already have a large following allows you to tap into their audience, which can drive more followers to your account.
Cross-promotion is another great way to increase visibility. Sharing your TikTok content on other social media platforms like Instagram, Twitter, or YouTube can introduce your account to people who may not be on TikTok. This increases your chances of gaining followers from multiple platforms. Make sure to include your TikTok username in the bio sections of your other social media profiles and consider creating different types of content on different platforms.
7. Music and Sound: A Vital Component of TikTok Fame
Music and sound are at the heart of TikTok. Whether you’re creating a dance challenge, a meme, or an informative video, the choice of music or soundbite plays a crucial role in how people interact with it. Many TikTokers become famous simply because they associate themselves with a particular trend or viral song.
Picking a trending sound can help boost your visibility, as TikTok often promotes videos using the same popular sound to the same audience. It’s a way for the algorithm to categorize and recommend content. Additionally, creating your own sounds, such as catchphrases, can go viral and lead to widespread usage by other TikTok users, further boosting your account’s popularity.
8. The Role of Storytelling in Going Viral
Good storytelling can captivate viewers and hold their attention, increasing the likelihood of going viral. Whether you’re sharing a personal anecdote, a comedic skit, or a tutorial, the way you structure your story matters. Opening with a hook, keeping your message clear, and ending with a punchline or satisfying conclusion helps in retaining viewers.
TikTok videos are short, so you need to pack as much information or entertainment into those few seconds as possible. Accounts that master the art of concise and impactful storytelling tend to grow their followers rapidly because their content is engaging and memorable.
Conclusion: TikTok fame doesn’t come by chance. It requires a deep understanding of the platform, consistent content creation, and a blend of creativity and strategy. Participating in trends, staying authentic, and engaging with niche communities can significantly increase your chances of getting famous on TikTok. Remember, you don't need to have the most polished or high-budget content to go viral. What matters is that your content resonates with the audience and gives them a reason to keep coming back.
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