TikTok ads can be persistent due to several factors related to the platform’s advertising algorithms and user behavior. The primary reason is that TikTok uses a highly sophisticated ad targeting system designed to show users advertisements based on their interests and activity. If you frequently interact with certain types of content or spend a lot of time on specific types of videos, TikTok's algorithm will notice these patterns and serve you ads related to them. Additionally, TikTok collects data on your browsing habits, including the types of videos you watch, how long you watch them, and the profiles you engage with. This data is used to tailor advertisements to match your preferences. Another reason could be the presence of third-party tracking technologies that follow your activity across different apps and websites. These trackers can also influence the ads you see on TikTok. Understanding these factors can help you manage and potentially reduce the number of ads you encounter by adjusting your settings and preferences on the app.
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