TikTok Ads Stuck in Review: Common Issues and Solutions

Understanding TikTok’s Review Process

TikTok’s ad review process is designed to ensure that all advertisements comply with their guidelines and policies. This process involves several stages:

1. Initial Submission: When you submit an ad, TikTok’s system performs an initial check for basic compliance with their rules.
2. Manual Review: If the ad passes the initial check, it is then reviewed by a human moderator who assesses the content for adherence to community guidelines and advertising standards.
3. Approval or Rejection: After the manual review, the ad is either approved for launch or rejected with feedback for revisions.

Common Issues Leading to Ads Stuck in Review

1. Inappropriate Content: If your ad contains content that TikTok deems inappropriate, it may be held up in review. This includes content that is offensive, misleading, or not suitable for the platform’s audience.
2. Policy Violations: TikTok has specific policies regarding what can and cannot be advertised. Violations of these policies, such as promoting prohibited products or services, can cause delays.
3. Technical Errors: Sometimes, technical issues with the ad submission system can result in ads being stuck in review. This might include issues with file formats, sizes, or system glitches.
4. High Volume of Submissions: During peak times, TikTok’s review process can become congested, leading to longer review times for your ad.

Solutions to Address Ads Stuck in Review

1. Review Ad Content: Ensure that your ad complies with TikTok’s content guidelines. Avoid any content that might be considered inappropriate or misleading. Check TikTok’s advertising policies and make sure your ad adheres to these rules.
2. Check for Technical Issues: Verify that all files and formats meet TikTok’s specifications. Ensure that there are no technical issues with the ad itself or the submission process.
3. Contact TikTok Support: If your ad has been stuck in review for an unusually long time, reach out to TikTok’s support team for assistance. Provide them with details about the ad and the issue you’re facing.
4. Be Patient: Sometimes, the review process can take longer than expected due to high volumes of submissions. In such cases, it’s important to be patient and wait for TikTok to complete their review.

Conclusion

Experiencing delays with TikTok ads stuck in review can be frustrating, but understanding the common issues and implementing the solutions provided can help expedite the process. By ensuring compliance with TikTok’s guidelines and addressing any potential issues proactively, you can improve the chances of your ads being approved in a timely manner. If problems persist, don’t hesitate to reach out to TikTok support for further assistance.