TikTok Ads Video Size: Everything You Need to Know

When creating TikTok ads, choosing the right video size is crucial for ensuring your content looks professional and engages viewers effectively. TikTok recommends using a 9:16 aspect ratio, which is a vertical video format that fills the entire screen on mobile devices. The ideal dimensions for TikTok ads are 1080 pixels by 1920 pixels, which matches the full-screen size of most smartphones. Additionally, TikTok supports video resolutions ranging from 720p to 1080p, with a minimum resolution of 540p. Keeping your video within these dimensions helps maintain the quality and clarity of your ads. For file formats, TikTok accepts MP4 and MOV files, with a maximum file size of 500 MB. Video length should be between 5 to 60 seconds, though shorter ads tend to perform better due to higher engagement rates. It’s also important to note that TikTok's algorithm favors videos that are engaging and relevant, so ensure your content is well-crafted to capture your audience's attention quickly. Text and graphics should be positioned centrally to avoid being cut off by the video’s edges or overlayed with TikTok’s interactive elements. To enhance your ad's visibility, consider incorporating high-quality visuals, clear messaging, and a strong call-to-action. Understanding and adhering to these specifications will help you create effective TikTok ads that stand out and drive results.