TikTok Beauty Trends in 2023: Redefining Glamour and Skincare

1. Instant Glam: The Rise of Bold and Dramatic Makeup Looks

Gone are the days of subtlety—TikTok users in 2023 have embraced dramatic makeup as a form of artistic expression. Graphic eyeliners, neon eyeshadows, and bold lip colors are trending as creators experiment with high-impact visuals. The trend leans heavily into creativity over conventional beauty norms, where users aren't just following looks but creating entirely new ones, often blending pop culture references with personal flair. One of the most popular trends is the "Euphoria-inspired" makeup, where makeup mimics the show’s glittery, emotional energy. Celebrities and influencers amplify these trends, turning bold makeup into a form of self-expression that transcends traditional beauty rules.

TikTok’s “get ready with me” (GRWM) videos often highlight these dramatic transformations, with influencers using innovative techniques to achieve avant-garde looks within minutes. These videos make beauty accessible to the masses, showing that anyone can recreate these bold looks with the right products and a little practice.

2. Skinimalism: Less is More

While bold makeup is booming, skinimalism—the movement toward minimal skincare and makeup—continues to gain traction. In 2023, TikTok has seen a surge in influencers advocating for simple, sustainable skincare routines that prioritize healthy skin over heavy makeup. The concept of "your skin, but better" (YSBB) promotes lightweight coverage that enhances natural features rather than concealing them. Brands that specialize in clean, vegan, and cruelty-free products have thrived within this movement, appealing to an increasingly eco-conscious consumer base.

Popular hashtags like #cleangirl and #skinpositivity showcase how users embrace their natural complexion, acne, and imperfections as part of their unique beauty. The message is clear: self-acceptance and skin health are the new markers of beauty in 2023.

3. Skincare Science: Breaking Down Ingredients

TikTok has also become a hub for skincare enthusiasts who are diving deep into the science of products. In 2023, there has been an explosion of content demystifying skincare ingredients. Influencers like Hyram Yarbro have paved the way for “ingredient literacy,” where users learn to decode ingredient lists to make informed decisions about the products they use.

TikTokers frequently recommend active ingredients such as niacinamide, retinol, and hyaluronic acid for specific skin concerns like acne, aging, and hydration. This shift toward evidence-based skincare is a stark contrast to the beauty myths and misinformation often prevalent on social media. Users have become more discerning, opting for products with clinical backing and proven results.

Moreover, the rise of dermatologist TikTok—where licensed professionals provide advice and debunk harmful skincare practices—has helped users navigate the often confusing world of skincare with confidence. This trend toward education over hype has revolutionized how people approach beauty, emphasizing health and science over fads.

4. DIY Skincare and Beauty Hacks

The DIY beauty trend is still thriving on TikTok, with users sharing homemade remedies for everything from face masks to hair treatments. In 2023, however, this trend has evolved to be more sophisticated, focusing on sustainability and clean beauty. TikTokers are sharing recipes for natural, cruelty-free beauty treatments that can be made with household ingredients, promoting a more eco-conscious approach to beauty.

The emphasis is on creating simple, effective beauty solutions at home that are both cost-effective and kind to the environment. This ties into the broader trend of reducing reliance on commercial beauty products that often come with environmental or ethical concerns.

5. Men in Makeup: Breaking Gender Norms

TikTok has played a crucial role in challenging gender stereotypes within the beauty industry, and in 2023, the presence of men in makeup has only grown stronger. Influencers like James Charles and Bretman Rock have been key figures in normalizing makeup for men, but the trend has expanded far beyond the big names. Everyday users are sharing their own makeup transformations, and TikTok's open, inclusive environment allows people to express themselves freely, regardless of gender.

The beauty industry has taken note of this shift, with more brands creating gender-neutral or male-targeted makeup lines. These movements reflect broader societal changes, where traditional gender roles are being questioned and redefined, and TikTok has become a platform where these changes are celebrated and amplified.

6. Sustainability and Ethical Beauty

Sustainability has been a buzzword in the beauty industry for years, but in 2023, TikTok has been instrumental in driving this conversation to new heights. Beauty influencers are using their platforms to promote zero-waste beauty products, refillable packaging, and ethical sourcing of ingredients. Brands that prioritize sustainability are being celebrated, while those that engage in harmful practices are being called out.

This trend is especially popular among Gen Z, who are passionate about environmental issues and expect the brands they support to align with their values. TikTok users are sharing sustainable beauty tips, such as how to make products last longer, and pushing for transparency in the beauty industry when it comes to environmental impact.

7. The Globalization of Beauty

TikTok's global reach has also facilitated the rise of international beauty trends in 2023. From Korean glass skin routines to Japanese J-beauty minimalism, beauty enthusiasts are incorporating global skincare and makeup practices into their routines. This has led to a more inclusive and diverse beauty landscape, where Western beauty standards are no longer the default.

Cultural beauty trends from Latin America, Africa, and the Middle East are also gaining popularity, as TikTok users from these regions share their traditional beauty practices. This global exchange of ideas has expanded the definition of beauty and encouraged more multicultural representation in the beauty industry.

Conclusion: TikTok’s Role in Shaping the Future of Beauty

TikTok has become the epicenter of beauty innovation in 2023, where trends are born, shared, and evolved at lightning speed. Whether it’s the bold creativity of makeup artistry, the minimalist approach of skinimalism, or the emphasis on sustainability and inclusivity, TikTok is reshaping the beauty industry in ways that will have lasting effects. As we move forward, we can expect the platform to continue driving conversations around beauty, pushing for more diversity, sustainability, and authenticity in the products and practices that define how we present ourselves to the world.