The Viral Beauty Trends on TikTok That Took Over Summer 2024

It wasn’t supposed to be a big deal. A simple swipe, a tap, and then suddenly you’re deep in a rabbit hole of mesmerizing beauty hacks, bold makeup trends, and skin-care tips that promised to transform you into the best version of yourself. The summer of 2024 on TikTok was no ordinary season for beauty enthusiasts. It was a time when a few innovative trends turned into global phenomena, captivating millions, influencing purchase decisions, and even reshaping the beauty industry itself. But what were these trends? And why did they resonate so deeply with the TikTok community?

Let's start with the most talked-about trend: “Skin Cycling.” You’ve likely seen the hashtag plastered all over your For You page. The concept is simple yet revolutionary—alternating between active skincare ingredients on different days of the week to minimize irritation while maximizing results. Originating from dermatologists and quickly popularized by beauty influencers, Skin Cycling had everyone from teens to middle-aged adults rethinking their skincare routines. The TikTok community was drawn to its simplicity and effectiveness. Videos demonstrating before-and-after results flooded the platform, with many users claiming clearer, more radiant skin within weeks.

Another trend that skyrocketed was the “90s Revival Makeup.” With the resurgence of Y2K fashion, it was only a matter of time before beauty trends from the 90s made their comeback. Think frosted eyeshadows, dark lip liners paired with nude lips, and ultra-thin eyebrows. The aesthetic was both nostalgic and modern, as creators blended the old with the new, adding their unique twists to make these trends relevant for 2024. TikTok users were especially drawn to the “supermodel glow” look, where a mix of bronzers, highlighters, and glossy lips created a sun-kissed, effortless appearance.

Hair trends were equally impactful this summer. The most viral of all? “Heatless Curls.” In a time when hair health is increasingly prioritized, the idea of achieving perfect curls without damaging heat tools became incredibly appealing. Influencers demonstrated various methods—from using bathrobe belts to silk scarves—to achieve salon-worthy curls overnight. The results? Tens of millions of views and countless duets where users tried the method themselves, sharing their successes and occasional mishaps.

But not all trends were about aesthetics. The “Skin Positivity” movement saw a massive push this summer, challenging the traditional beauty standards that often dominate social media. Hashtags like #AcnePositivity and #SkinTexture flooded TikTok as users shared unfiltered images of their skin, celebrating imperfections and encouraging others to do the same. This trend wasn’t just about feeling good in your own skin; it was about creating a community where people could relate to each other’s struggles and triumphs. It shifted the focus from achieving flawless skin to embracing and loving what you have.

Alongside these trends, there was also a surge in “Eco-Friendly Beauty.” As Gen Z and Millennials increasingly prioritize sustainability, TikTok saw a wave of content promoting eco-friendly beauty products and practices. From DIY skincare recipes using natural ingredients to reviews of plastic-free packaging, the trend highlighted the growing demand for ethical and sustainable beauty solutions. Users were not only concerned about what they were putting on their skin but also how their choices impacted the environment.

The “Glass Skin” trend also deserves mention. While it wasn’t entirely new, the way it evolved this summer made it one of the most sought-after looks. Originating from Korean beauty routines, Glass Skin is characterized by a flawless, dewy complexion that almost looks like glass. TikTok creators shared extensive routines, often involving 10 or more steps, to achieve this ethereal glow. The obsession with this trend led to the rapid rise in popularity of K-beauty products, with many users swapping out their usual skincare products for those that promised the coveted glassy finish.

And then there were the “AI-Generated Beauty Filters.” Yes, technology met beauty in a way that was both exciting and controversial. Filters that could adjust facial features in real-time, altering everything from eye size to lip fullness, became the talk of the platform. While some saw it as a fun way to experiment with different looks, others raised concerns about the impact on self-esteem and the growing pressure to meet unrealistic beauty standards. The debate itself fueled more content, with influencers weighing in on the ethical implications of these digital enhancements.

As the summer of 2024 fades into memory, these trends leave a lasting impact on the beauty industry and social media culture. Brands have taken notice, launching products that cater directly to these viral trends, while influencers continue to push the boundaries of what’s possible with a simple swipe and a tap. TikTok has once again proven itself as a powerful platform where beauty trends are born, evolve, and sometimes even challenge the status quo.

In summary, the summer of 2024 on TikTok was a season where innovation met nostalgia, where technology intersected with beauty, and where self-expression was celebrated in all its forms. Whether you were drawn to the idea of perfecting your skincare routine, experimenting with retro makeup, or advocating for skin positivity, there was something for everyone. And as we look forward to the next wave of trends, one thing is certain: TikTok will continue to be at the forefront, shaping the future of beauty in ways we can only begin to imagine.