How to Use Commercial Sounds on TikTok Business Account

TikTok has become one of the most popular platforms for businesses to engage with their audience, and the use of commercial sounds can significantly enhance the appeal of your content. However, using commercial sounds on a TikTok business account requires understanding TikTok’s guidelines and knowing how to navigate its features effectively.

Understanding TikTok’s Commercial Sounds Library

When using a TikTok business account, you have access to TikTok’s Commercial Music Library (CML). The Commercial Music Library includes a wide variety of sounds and tracks that are licensed specifically for commercial use. This is important because using non-licensed music could result in your content being taken down or your account being penalized.

How to Access and Use the Commercial Music Library

1. Switch to a Business Account: If you haven’t already, you’ll need to switch to a business account to access the Commercial Music Library. This can be done in the settings under "Manage Account."

2. Navigating the Library: Once you have a business account, you can access the Commercial Music Library by selecting the “Sounds” option when creating a video. You can browse and search for specific sounds that fit your content's theme.

3. Adding Sounds to Your Video: After selecting a sound, simply add it to your video. You can adjust the timing and length of the sound to match your content.

Guidelines and Restrictions

While TikTok offers a vast selection of commercial sounds, there are a few things to keep in mind:

• Limited Access: Business accounts are restricted to using only the sounds available in the Commercial Music Library. If you attempt to use a non-commercial sound, you will be prompted to switch to a personal account or select a sound from the CML.

• Original Audio: If you want to use original audio, make sure it’s either your own creation or that you have the proper rights to use it. This can help you avoid any potential copyright issues.

• Local Regulations: Always be aware of local regulations regarding commercial use of music. TikTok’s policies are designed to comply with various international laws, but it’s important to understand the specific rules in your region.

Benefits of Using Commercial Sounds

Using commercial sounds has several benefits:

• Avoiding Copyright Issues: By using licensed commercial sounds, you protect your content from being removed due to copyright infringement.

• Enhancing Engagement: Music plays a significant role in engaging viewers. The right sound can make your content more appealing and memorable.

• Professionalism: Using commercial sounds adds a level of professionalism to your content, which can enhance your brand’s image.

Alternatives to Commercial Sounds

If you find the Commercial Music Library too limiting, here are some alternatives:

• Create Your Own Music: If you have the resources, creating original music tailored to your content can be a great way to stand out.

• Use Stock Music: There are various online platforms where you can purchase licenses for stock music that can be used commercially.

Best Practices for Using Commercial Sounds on TikTok

• Match the Mood: Choose sounds that match the mood and tone of your video. This creates a cohesive experience for your viewers.

• Stay Updated: TikTok regularly updates its library with new sounds. Keep an eye out for trending sounds that could give your content an edge.

• Experiment: Don’t be afraid to experiment with different sounds. Sometimes a sound that you wouldn’t expect to work can add a unique twist to your content.

Conclusion

Using commercial sounds on TikTok business accounts is a straightforward process, but it requires understanding TikTok’s guidelines and leveraging the Commercial Music Library effectively. By following these tips, you can create engaging, professional content that resonates with your audience and avoids any legal complications.