TikTok Business Trending Sounds: How to Use Viral Audio for Brand Success

TikTok has transformed the digital marketing landscape, providing businesses with a powerful platform to connect with a young, engaged audience. One of the key features that has driven this success is the use of trending sounds. These are audio clips, often music or soundbites, that gain massive popularity on the platform. Businesses can leverage these trending sounds to increase visibility, enhance brand recognition, and engage with their target audience in a more relatable way.

What Are Trending Sounds on TikTok?

Trending sounds on TikTok are audio clips that go viral, becoming widely used in various types of content. These sounds often start with a popular video, song, or even a meme and spread rapidly as users incorporate them into their own videos. The platform’s algorithm favors content that uses trending sounds, making it more likely for these videos to appear on the For You Page (FYP), where they can be discovered by a larger audience.

Why Are Trending Sounds Important for Businesses?

1. Enhanced Visibility:
Using trending sounds can significantly boost a brand’s visibility on TikTok. Since the platform’s algorithm promotes videos with popular sounds, your content is more likely to be seen by a larger audience. This increased exposure can lead to higher engagement rates, including likes, shares, and comments, which are crucial for building a strong online presence.

2. Relatability and Engagement:
Trending sounds often reflect current cultural moments or popular trends. By incorporating these sounds into your content, your brand can appear more in tune with what’s happening in the world, making it more relatable to your audience. This relatability can lead to increased engagement, as users are more likely to interact with content that feels relevant to them.

3. Viral Potential:
One of the most significant benefits of using trending sounds is the potential for your content to go viral. When your video is aligned with what’s popular on the platform, there’s a higher chance that it will be picked up by the TikTok algorithm and shown to a broader audience. This can result in a massive increase in followers and brand awareness, often with minimal investment.

How to Find Trending Sounds

Finding the right trending sound to use in your TikTok videos is essential. Here are some ways to discover what’s currently popular:

• Explore the For You Page (FYP):
  Spend time scrolling through the FYP to see what sounds are being used frequently. Pay attention to the number of videos associated with a particular sound, as this can indicate its popularity.

• Use TikTok’s Sound Library:
  TikTok provides a sound library where you can search for trending sounds. The library often categorizes sounds by popularity, making it easier to find the right one for your content.

• Follow Influencers and Trendsetters:
  Influencers and trendsetters on TikTok often lead the way in discovering and popularizing new sounds. Following these accounts can give you early access to emerging trends, allowing your brand to stay ahead of the curve.

Strategies for Using Trending Sounds in Your Content

To maximize the impact of trending sounds on your TikTok marketing strategy, consider the following approaches:

1. Align With Your Brand’s Message:
Ensure that the trending sound you choose aligns with your brand’s message and values. Using a sound that doesn’t fit your brand can feel disjointed and may confuse your audience. Instead, look for sounds that can naturally complement the story you want to tell.

2. Create Challenge-Based Content:
TikTok challenges are a popular way to engage users and encourage them to create content around a specific theme. Consider launching a challenge that incorporates a trending sound, inviting users to participate and share their versions. This can significantly increase user engagement and spread your brand message organically.

3. Collaborate With Influencers:
Partnering with influencers who are already using trending sounds can amplify your brand’s reach. Influencers can create content that incorporates your brand while using the trending sound, lending credibility and increasing the likelihood that their followers will engage with your brand.

4. Track Performance:
As with any marketing strategy, it’s crucial to track the performance of your TikTok content. Use TikTok’s analytics tools to monitor the engagement and reach of videos that use trending sounds. This data can help you refine your approach, ensuring that you continue to use sounds that resonate with your audience.

Case Studies: Successful Use of Trending Sounds

1. Ocean Spray and Fleetwood Mac’s “Dreams”:
One of the most famous examples of a brand successfully leveraging a trending sound is Ocean Spray’s collaboration with the viral TikTok video featuring Fleetwood Mac’s “Dreams.” The video, created by a TikTok user, showed him skateboarding while drinking Ocean Spray cranberry juice and lip-syncing to the song. The video went viral, leading to a massive boost in sales for Ocean Spray and revitalizing interest in the decades-old song.

2. Chipotle’s Guac Dance Challenge:
Chipotle used a trending sound to launch the #GuacDance challenge, encouraging users to dance along to a catchy tune while promoting their love for guacamole. The challenge went viral, resulting in over 250,000 video submissions and millions of views, significantly boosting the brand’s visibility on TikTok.

Conclusion

Incorporating trending sounds into your TikTok content is a powerful way to connect with a larger audience, increase brand visibility, and create engaging, viral content. By staying attuned to what’s trending and aligning these sounds with your brand’s message, you can harness the full potential of TikTok as a marketing tool. Whether you’re launching a new product, promoting a campaign, or simply looking to increase your online presence, trending sounds offer an effective and exciting way to achieve your goals on TikTok.