How to Get Paid from TikTok: A Complete Guide

1. TikTok Creator Fund

The TikTok Creator Fund is one of the most popular ways for TikTok creators to get paid. This fund is a pool of money that TikTok distributes to eligible creators based on the number of views they receive on their videos.

Eligibility Requirements:

• Must be 18 years or older.
• Have at least 10,000 followers.
• Have at least 100,000 video views in the last 30 days.
• Be based in the U.S., U.K., France, Germany, Spain, or Italy.

How Much Can You Earn?:

The amount you can earn from the TikTok Creator Fund varies, but it generally ranges from 2 to 4 cents per 1,000 views. So, if you have a video that gets 1 million views, you could earn between $20 to $40. While this may not seem like a lot, it can add up quickly, especially if you have multiple viral videos.

2. Brand Partnerships and Sponsorships

Another significant way to earn money on TikTok is through brand partnerships and sponsorships. Brands are constantly looking for influencers who can promote their products to TikTok’s massive audience.

How Do Brand Partnerships Work?:

Brands may reach out to you directly or through an influencer marketing platform. They will offer you a fee to create content that features their products. The fee can vary greatly depending on your follower count, engagement rate, and the type of content you produce.

How Much Can You Earn?:

Sponsorship rates can range from $200 to $20,000 per post. The more followers and engagement you have, the more you can charge. According to Influencer Marketing Hub, TikTok influencers with over 100,000 followers can make between $500 to $2,000 per sponsored post.

3. TikTok Live Gifts and Donations

TikTok also allows creators to earn money during live streams through gifts and donations from their followers. Viewers can purchase coins and use them to send virtual gifts to their favorite creators during live streams. These virtual gifts can then be converted into real money.

How Does It Work?:

When you receive a gift during a live stream, TikTok takes a commission, and you get the remaining amount in the form of "Diamonds." Once you accumulate a certain amount of Diamonds, you can convert them into real money and withdraw it via PayPal.

How Much Can You Earn?:

The amount you can earn depends on the generosity of your followers and the number of live streams you do. Some creators have reported earning hundreds or even thousands of dollars from live gifts during a single stream.

4. Affiliate Marketing

Affiliate marketing is another way to make money on TikTok. This involves promoting a product and earning a commission on every sale made through your unique affiliate link.

How Does Affiliate Marketing Work on TikTok?:

You can include affiliate links in your bio or in the captions of your videos. When a viewer clicks on the link and makes a purchase, you earn a commission. This can be especially lucrative if you promote high-ticket items or have a large, engaged following.

How Much Can You Earn?:

The amount you can earn from affiliate marketing varies widely. Commissions can range from a few percent to 50% or more, depending on the product and the affiliate program. Some creators make a full-time income just from affiliate marketing.

5. Selling Your Own Products

If you have your own products, whether they’re physical goods or digital downloads, TikTok can be a powerful platform for driving sales. Many creators use TikTok to promote their own merchandise, such as clothing lines, eBooks, or online courses.

How Does It Work?:

You can create content that showcases your products and directs viewers to your online store or website. TikTok’s algorithm can help your videos reach a large audience, increasing the chances of driving sales.

How Much Can You Earn?:

The earning potential is virtually limitless. Some creators have turned their TikTok following into thriving e-commerce businesses, earning thousands or even millions of dollars.

6. Sponsored Challenges

Sponsored challenges are another way to earn money on TikTok. Brands will create a challenge and pay influencers to participate in and promote it.

How Do Sponsored Challenges Work?:

Brands reach out to influencers and ask them to create content around a specific challenge. In return, the influencers are paid for their participation. These challenges often go viral, helping the brand reach a wider audience.

How Much Can You Earn?:

The payment for participating in a sponsored challenge can vary, but it’s usually in the same range as other sponsored posts, depending on the influencer's reach and engagement.

7. TikTok Ad Revenue

TikTok has introduced a program similar to YouTube’s AdSense, allowing creators to earn money from ads displayed on their videos.

How Does TikTok Ad Revenue Work?:

Currently, this program is in its early stages and not widely available to all creators. However, TikTok plans to roll it out to more users in the future. Creators who are eligible will earn a share of the revenue generated from ads displayed on their videos.

How Much Can You Earn?:

As this program is still in its infancy, the exact earning potential is unclear. However, if it follows a similar model to YouTube, it could become a significant revenue stream for creators.

8. Crowdfunding and Membership Platforms

Some TikTok creators use crowdfunding platforms like Patreon or Ko-fi to generate income. These platforms allow fans to support their favorite creators by making donations or subscribing to exclusive content.

How Does Crowdfunding Work on TikTok?:

You can promote your crowdfunding page in your TikTok bio or in your video captions. Fans who want to support you can make a one-time donation or become a monthly subscriber, giving them access to exclusive content or perks.

How Much Can You Earn?:

The amount you can earn through crowdfunding depends on your fan base and how much value you offer in return. Some creators earn thousands of dollars per month from crowdfunding alone.

9. Licensing Your Content

If your TikTok videos go viral, you may be able to license them to media outlets or other companies. This means they pay you for the right to use your video in their content.

How Does Licensing Work?:

Media outlets often pay creators for the rights to use their viral videos in TV shows, commercials, or online content. You can either negotiate these deals yourself or use a licensing platform that handles it for you.

How Much Can You Earn?:

The payment for licensing a video can range from a few hundred to several thousand dollars, depending on the video’s popularity and the buyer’s budget.

10. Joining TikTok Talent Agencies

Finally, joining a talent agency can open up more monetization opportunities. Talent agencies help creators secure brand deals, negotiate contracts, and even land appearances on TV shows or other media.

How Do Talent Agencies Work?:

When you join a talent agency, they will work to find monetization opportunities for you. In return, they take a percentage of your earnings, usually around 10% to 20%.

How Much Can You Earn?:

The earning potential depends on the opportunities your agency secures for you. With the right deals, you could significantly increase your income from TikTok.

Conclusion

TikTok offers a variety of ways for creators to earn money, from the Creator Fund to brand partnerships and more. The key to maximizing your earnings on TikTok is to diversify your income streams and continuously grow your following. By leveraging multiple monetization methods, you can turn your TikTok presence into a profitable venture.