How Much Do TikTokers Make with 20 Million Followers?

TikTok has become a significant platform for influencers, with some accounts achieving massive followings. But what does having 20 million followers actually mean in terms of earnings? In this article, we will explore the different revenue streams available to TikTokers and provide a breakdown of potential earnings for someone with 20 million followers.

1. TikTok Creator Fund
The TikTok Creator Fund is a primary source of income for many TikTokers. This fund pays creators based on the engagement their content receives. The amount varies, but it's generally between $0.01 and $0.02 per view. For a TikToker with 20 million followers, assuming a high engagement rate, they might expect to earn:

Monthly Views	Earnings per View	Estimated Monthly Earnings
50 million	$0.01	$500,000
50 million	$0.02	$1,000,000

2. Brand Partnerships and Sponsored Content
Brand deals are a major revenue stream for popular TikTokers. Companies pay influencers to promote their products or services. The amount a TikToker can charge for a sponsored post depends on their engagement rate and niche, but with 20 million followers, the rates can be substantial. On average:

• Sponsored Post Fee: $10,000 to $50,000 per post.
• Brand Collaborations: Long-term deals can range from $100,000 to $1 million or more annually.

3. Merchandise Sales
Many TikTokers leverage their massive following to sell merchandise. The earnings from merchandise depend on the product's pricing and the conversion rate of followers to buyers. For instance:

• Average Product Price: $25
• Conversion Rate: 1% of followers
• Estimated Monthly Earnings: 20 million followers * 1% * $25 = $5 million

4. Live Stream Gifts and Donations
TikTokers can earn money through gifts and donations during live streams. Viewers purchase virtual gifts that can be converted into real money. The income from live streaming varies widely, but with 20 million followers, a TikToker could potentially earn:

• Average Monthly Income from Live Streams: $10,000 to $100,000

5. Affiliate Marketing
Affiliate marketing involves promoting products and earning a commission on sales generated through unique referral links. Earnings depend on the products and the commission rates:

• Average Commission Rate: 5% to 10%
• Monthly Sales: $100,000
• Estimated Monthly Earnings: $5,000 to $10,000

Summary
A TikToker with 20 million followers has multiple avenues for generating income. Here is a rough estimate of potential monthly earnings:

• TikTok Creator Fund: $500,000 to $1,000,000
• Brand Partnerships and Sponsored Content: $10,000 to $50,000 per post, potentially more with long-term deals
• Merchandise Sales: $5 million
• Live Stream Gifts and Donations: $10,000 to $100,000
• Affiliate Marketing: $5,000 to $10,000

In conclusion, a TikToker with 20 million followers could potentially earn anywhere from $500,000 to $6 million or more per month, depending on their engagement rate, the number of brand deals, merchandise sales, and other revenue streams. The actual earnings can vary greatly, but it’s clear that having a large following on TikTok can be very lucrative.