How Much Money Do You Make Per 100,000 Views on TikTok?

If you’ve ever wondered how TikTok creators earn money, particularly in relation to the number of views their videos get, you’re not alone. Many are curious about how much a creator can make per 100,000 views on the platform. Let’s break it down.

First off, TikTok’s monetization system is multifaceted. Creators can earn money through various means, including the TikTok Creator Fund, brand partnerships, and live gifts. Each of these revenue streams operates differently and can impact the earnings from views.

TikTok Creator Fund: This is a program that pays creators based on their content’s performance. However, the exact amount you can earn per 100,000 views varies. Generally, TikTok pays creators between 2 to 4 cents per 1,000 views. Therefore, if a video hits 100,000 views, the earnings might range from $2 to $4.

Brand Partnerships: Many creators also earn money through collaborations with brands. These deals can significantly increase earnings but are not directly tied to the number of views. Instead, they are negotiated based on the creator’s reach and engagement rates. For instance, a creator with a video that reaches 100,000 views might secure a sponsorship deal that pays a flat fee or a commission based on performance metrics agreed upon with the brand.

Live Gifts: When creators go live on TikTok, viewers can send virtual gifts that can be converted into real money. The earnings from live gifts are also not directly tied to the number of views a video gets but rather to the engagement during live sessions.

To give you a clearer picture, let’s look at a simplified example using hypothetical numbers:

Revenue Stream	Estimated Earnings Per 100,000 Views
TikTok Creator Fund	$2 - $4
Brand Partnerships	$100 - $1,000+ (varies widely)
Live Gifts	Varies based on viewer engagement

Summary: The amount of money you can make per 100,000 views on TikTok can vary widely depending on how you’re monetizing your content. Direct earnings from views through the Creator Fund might be modest, ranging from $2 to $4. However, earnings from brand partnerships can be much higher and are often more lucrative than the Creator Fund. Live gifts provide another revenue stream that can vary significantly based on audience interaction.

Understanding these dynamics can help creators better strategize their content and monetization approaches. Keep in mind that successful TikTok creators often leverage multiple revenue streams to maximize their earnings.