How Much Do TikTokers Make with $10 Million Followers?

1. TikTok Creator Fund

One of the primary ways TikTokers earn money is through the TikTok Creator Fund. This fund pays creators based on the number of views and engagement their videos receive. The amount earned per view can vary, but on average, TikTokers make between 2 to 4 cents per 1,000 views. With 10 million followers, if a TikToker’s videos receive substantial views, the earnings can add up quickly.

For instance, if a TikToker with 10 million followers averages 1 million views per video, and assuming a payment rate of 3 cents per 1,000 views, their earnings per video would be around $30,000. However, the Creator Fund has been criticized for its low payout rates, and not all creators can rely solely on this income source.

2. Brand Partnerships and Sponsored Content

Brand partnerships and sponsored content represent a significant portion of a TikToker’s income. With 10 million followers, TikTokers are highly attractive to brands looking to reach a broad audience. The income from brand deals can vary widely based on the brand, the type of content, and the creator’s engagement rates.

On average, a TikToker with 10 million followers can earn anywhere from $20,000 to $100,000 or more per sponsored post. This figure depends on the agreement between the creator and the brand, as well as the creator’s ability to negotiate. High engagement rates and a well-defined niche can further boost earning potential.

3. Merchandise Sales

Another significant revenue stream for TikTokers is merchandise sales. Many popular creators launch their own lines of clothing, accessories, or other products. With 10 million followers, TikTokers can leverage their large audience to drive significant sales.

For example, if a TikToker sells merchandise with a profit margin of $10 per item and manages to sell just 1% of their followers’ potential purchases, that could translate to 100,000 items sold, amounting to $1 million in profit. The success of merchandise sales depends on the creator’s brand, marketing efforts, and the appeal of the products.

4. Live Stream Gifts and Donations

TikTok allows creators to earn money through live stream gifts and donations from their followers. Viewers can purchase virtual gifts and send them to creators during live streams. These gifts can be converted into real money.

With a large following, a TikToker can receive a substantial amount in gifts and donations. For instance, a TikToker with 10 million followers might receive anywhere from $1,000 to $10,000 or more per live stream, depending on the viewer engagement and generosity.

5. Affiliate Marketing

Affiliate marketing is another lucrative option for TikTokers. Creators promote products or services and earn a commission on any sales generated through their referral links. With a large following, TikTokers can generate significant affiliate revenue by recommending products that resonate with their audience.

For instance, if a TikToker earns an average commission of 10% on products sold through their affiliate links and generates $100,000 in sales, they could earn $10,000 in commission. The actual earnings can vary based on the products promoted and the commission rates.

6. Diversifying Income Streams

Successful TikTokers often diversify their income streams to maximize their earnings. This can include a combination of the aforementioned revenue sources, as well as other ventures such as collaborations with other creators, launching digital products, or engaging in speaking engagements and public appearances.

Conclusion

In summary, TikTokers with 10 million followers have the potential to earn significant income through various channels, including the TikTok Creator Fund, brand partnerships, merchandise sales, live stream gifts, and affiliate marketing. While the exact earnings can vary widely based on multiple factors, successful TikTokers can earn anywhere from tens of thousands to several hundred thousand dollars per month. The key to maximizing earnings lies in leveraging the large following effectively and exploring diverse revenue opportunities.