TikTok Engagement Rate: How to Calculate and Improve It

TikTok engagement rate is a key metric that measures the level of interaction your content receives from viewers. This rate is calculated by dividing the total number of engagements (likes, comments, shares) by the total number of followers and then multiplying by 100 to get a percentage. For instance, if your video receives 500 likes, 50 comments, and 30 shares with 10,000 followers, the engagement rate would be: $(500+50+30)/10,000\times 100=5.8$(500+50+30)/10,000×100=5.8. Improving your engagement rate involves several strategies such as creating high-quality, relatable content, posting consistently, and interacting with your audience. Engaging with your followers through comments and live sessions can also boost your engagement rate. Analyzing the performance of different types of content can help you understand what resonates most with your audience and refine your strategy accordingly.