How to Use Hashtags on TikTok to Go Viral

Understanding TikTok's Algorithm

Before diving into hashtag strategies, it’s essential to understand how TikTok's algorithm works. The algorithm is designed to showcase content that users are likely to engage with, meaning the more interactions (likes, shares, comments) your video receives, the more likely it is to be shown to a broader audience. Hashtags play a significant role in categorizing content, making it easier for the algorithm to push your videos to the right users.

What Are Hashtags and Why Do They Matter?

Hashtags are keywords or phrases preceded by the “#” symbol. They help categorize content and make it discoverable to users who search for or follow those specific hashtags. On TikTok, using the right hashtags can place your video in front of a larger audience, increasing the chances of going viral.

Types of Hashtags to Use on TikTok

1. Trending Hashtags
   Trending hashtags are those currently popular on the platform. By using these hashtags, you increase the likelihood of your content being seen by users who are following the trend. However, it’s crucial to ensure that your content aligns with the trend to avoid coming across as inauthentic.

2. Niche-Specific Hashtags
   These hashtags cater to a specific audience or community. By targeting niche hashtags, you can reach a more engaged audience interested in the type of content you produce. For instance, if you create content about fitness, using hashtags like #FitTok or #FitnessGoals can attract users who are specifically interested in fitness content.

3. Branded Hashtags
   Many brands create their own hashtags to promote their products or campaigns. By participating in these hashtag challenges, you can tap into an existing audience that is already engaged with the hashtag. Branded hashtags often come with high visibility and the potential for significant engagement.

4. Challenge Hashtags
   TikTok is famous for its challenges, where users participate in a trend by recreating a specific video or performing a particular task. By using challenge hashtags, you can join in on viral trends and increase your chances of being featured on the For You Page (FYP).

Best Practices for Using Hashtags on TikTok

1. Use a Mix of Broad and Specific Hashtags
   A balanced approach is key. While broad hashtags like #TikTok or #Viral have massive reach, they also come with stiff competition. On the other hand, specific hashtags may have a smaller audience but are more likely to reach users genuinely interested in your content.

2. Don’t Overdo It
   Unlike platforms like Instagram, where you can use up to 30 hashtags, TikTok works best with a few well-chosen hashtags. It’s generally recommended to use 3-5 hashtags per post. This ensures your content remains focused and doesn’t appear spammy.

3. Keep It Relevant
   Ensure that the hashtags you use are relevant to your content. Misleading hashtags can lead to low engagement and even penalties from the algorithm. Authenticity is key on TikTok; users are quick to detect and dismiss content that doesn’t align with their expectations.

4. Create Your Own Hashtag
   If you’re looking to start a trend or challenge, consider creating your own hashtag. Encourage your followers to use it and participate in the challenge. This not only increases engagement but also helps build a community around your content.

5. Monitor Hashtag Performance
   Keep an eye on how your hashtags are performing. TikTok provides insights into how your content is being discovered, including the hashtags driving the most views. Use this data to refine your hashtag strategy over time.

Common Mistakes to Avoid

1. Using Too Many Hashtags
   While it might be tempting to load your video with hashtags, doing so can dilute your content’s focus. Stick to a few relevant hashtags to maintain clarity and avoid confusing the algorithm.

2. Ignoring Niche Hashtags
   Focusing solely on trending hashtags can be a mistake. Niche hashtags, while smaller in reach, can lead to higher engagement rates as they target a more specific audience.

3. Not Engaging with Hashtag Challenges
   Hashtag challenges are one of the best ways to go viral on TikTok. Failing to participate in these challenges can result in missed opportunities for increased visibility.

Case Studies: Successful Use of Hashtags

1. Ocean Spray’s #DreamsChallenge
When TikTok user Nathan Apodaca posted a video of himself skateboarding to Fleetwood Mac’s “Dreams” while drinking Ocean Spray cranberry juice, the video went viral. Ocean Spray capitalized on the trend by creating the #DreamsChallenge, encouraging users to post their own versions of the video. The challenge garnered millions of views and significantly boosted the brand’s visibility.

2. Chipotle’s #GuacDance
Chipotle launched the #GuacDance challenge to celebrate National Avocado Day, encouraging users to create videos dancing for free guacamole. The hashtag became one of TikTok’s most successful branded challenges, resulting in a record-breaking number of guacamole orders.

Conclusion: Making Hashtags Work for You

Going viral on TikTok isn’t just about luck; it requires a strategic approach to content creation and hashtag usage. By understanding TikTok’s algorithm, leveraging the right mix of hashtags, and avoiding common mistakes, you can significantly increase your chances of reaching a wider audience and achieving viral success.

Remember, the key to TikTok success lies in creativity, consistency, and understanding your audience. Experiment with different hashtags, track your performance, and adapt your strategy as needed. With time and effort, your content can achieve the viral status you’re aiming for.