Top TikTok Hashtags That Went Viral in 2023

In 2023, TikTok continued to dominate the social media landscape, with viral hashtags driving millions of views and engaging users globally. Hashtags play a crucial role in categorizing content, making it discoverable by a larger audience. Let’s explore some of the most viral hashtags of 2023 and analyze their impact.

1. #TikTokMadeMeBuyIt

#TikTokMadeMeBuyIt became a phenomenon in 2023, showcasing the platform's power to influence consumer behavior. This hashtag was used by millions of users to share products they purchased based on TikTok recommendations. From beauty products to gadgets, users created videos showing off their purchases, leading to an explosion in e-commerce activity. Brands quickly capitalized on this trend, creating partnerships with influencers to boost sales.

2. #Rizz

#Rizz gained immense popularity among Gen Z and millennials, with its origin in the term "charisma." TikTokers used this hashtag to create content highlighting their unique personalities, often in humorous or charismatic ways. The hashtag became a hub for self-expression, with users posting videos showcasing their confidence and charm.

3. #NPC

The #NPC trend was one of the most intriguing viral phenomena of 2023. NPC, or Non-Playable Character, refers to a character in video games that is controlled by the game rather than the player. On TikTok, this hashtag was used to depict individuals acting in repetitive or robotic ways, often in a humorous context. The trend sparked discussions about societal norms and behaviors, making it one of the most talked-about topics on the platform.

4. #BookTok

#BookTok continued to dominate the literary world in 2023, with readers and authors alike flocking to this hashtag to discuss their favorite books. This trend created a vibrant community where users could share book reviews, recommendations, and literary analysis. Book sales surged as TikTokers influenced reading habits, with certain titles even becoming bestsellers due to their popularity on the platform.

5. #GRWM

#GRWM (Get Ready With Me) remained a staple in the TikTok community, particularly in the beauty and fashion niches. Users created videos documenting their daily routines, from morning skincare to outfit choices. This hashtag allowed users to connect on a more personal level, offering a glimpse into their daily lives. Brands leveraged this trend by sponsoring creators to feature their products in GRWM videos, driving brand awareness and sales.

6. #FYP (For You Page)

The #FYP hashtag is synonymous with TikTok’s algorithm-driven content discovery. In 2023, it continued to be one of the most popular hashtags, helping users reach a broader audience. Content tagged with #FYP had a higher chance of appearing on users' For You Pages, leading to increased engagement and visibility. This hashtag was a staple for creators aiming to go viral.

7. #LifeHack

#LifeHack videos were another viral trend in 2023, with users sharing simple tips and tricks to make everyday tasks easier. From kitchen hacks to tech tips, this hashtag became a treasure trove of practical advice. The content was not only engaging but also educational, making it highly shareable.

8. #DanceChallenges

#DanceChallenges have always been a significant part of TikTok's culture, and 2023 was no different. Popular dance challenges like the #Renegade and #SavageLove inspired millions of users to participate and showcase their dance moves. These challenges were often accompanied by catchy tunes, making them impossible to ignore. The viral nature of these hashtags brought people together, fostering a sense of community and creativity.

9. #CookingTok

The #CookingTok hashtag saw a rise in popularity as more people turned to TikTok for culinary inspiration. Users shared recipes, cooking tips, and food reviews, making this hashtag a go-to for food enthusiasts. The trend contributed to the growth of home cooking, with many users experimenting with new recipes and sharing their results with the TikTok community.

10. #MentalHealth

#MentalHealth was a critical hashtag in 2023, with users using the platform to share their personal experiences and coping strategies. This hashtag created a supportive community where people could discuss mental health openly, reducing the stigma around the topic. Influencers and mental health professionals also contributed to the conversation, offering valuable insights and resources.

Conclusion

The viral hashtags of 2023 reflect the diversity and dynamism of TikTok's user base. From consumer trends to self-expression, these hashtags shaped the content landscape and influenced behavior both online and offline. Understanding these trends is crucial for brands and creators looking to engage with TikTok’s massive audience in meaningful ways.