Most Popular TikTok Hashtags in 2024
From humor to activism, TikTok’s ecosystem thrives on viral trends, and hashtags are at the core of this dynamic. But not all hashtags are created equal. The right ones can significantly increase your content's visibility, while choosing the wrong ones can leave your videos buried in the ever-expanding sea of TikToks.
So, what are the most popular TikTok hashtags of 2024, and why should you care? Let's dive into a few top-performing ones:
#fyp (For You Page): If you’ve spent even a small amount of time on TikTok, you’ll know that the “For You” page is essentially the Holy Grail of exposure. The #fyp hashtag remains relevant as it signals to TikTok’s algorithm that your content is worthy of being placed in front of as many eyeballs as possible. While the impact of this hashtag has been debated, it’s still widely used by creators to improve visibility.
#viral: Much like the #fyp hashtag, #viral is a direct nod to what every TikTok creator hopes to achieve—mass exposure. In a way, it’s both a declaration of intent and a bit of psychological nudging towards viewers. Who wouldn’t want to watch a video labeled as viral?
#trending: TikTok thrives on trends, and content that taps into current viral challenges or memes tends to perform exceptionally well. By using #trending, creators are essentially telling viewers and TikTok's algorithm that their content is part of the latest and greatest.
#love: Surprisingly, even with the platform’s fast-paced, trend-driven nature, emotional content still resonates strongly. The hashtag #love continues to rank as one of the most popular across various demographics. Whether it's about romance, self-love, or friendships, this hashtag remains versatile and widely appealing.
#tiktokchallenge: Challenges are one of the key pillars of TikTok’s success. Whether it’s a dance, prank, or something entirely unique, adding #tiktokchallenge to your video can help tap into the viral nature of these social phenomena. Many challenges have gone viral globally, giving the creators involved a massive following overnight.
#funny: Comedy has always been a cornerstone of TikTok. Videos that are tagged with #funny continue to attract a broad audience, from casual users looking for a quick laugh to influencers building a brand around humor.
#duet: One of TikTok’s unique features is the ability to interact with other creators’ content through duets. Whether it's a heartfelt response or a comedic take, the #duet hashtag opens up opportunities for engagement and collaboration.
#fashion: TikTok isn’t just about entertainment. It’s a place for showcasing personal style, reviewing clothing hauls, or even launching new fashion trends. The #fashion hashtag is a must-use for anyone in or adjacent to the fashion industry.
#food: Food videos, from recipes to mukbangs (eating broadcasts), are a huge trend on TikTok. The #food hashtag can introduce creators to niche audiences interested in cooking, eating, and food hacks. Whether you’re making a simple dish or trying out a viral food challenge, this hashtag is essential for foodie content.
#pets: Finally, no list of TikTok hashtags would be complete without a nod to the platform’s obsession with animals. Videos featuring cute dogs, cats, and other pets consistently perform well, and the #pets hashtag ensures your furry friends get the love they deserve.
The Strategy Behind Using Hashtags
It's not enough to simply throw trending hashtags onto your videos and hope for the best. TikTok’s algorithm rewards content that gets consistent engagement (likes, shares, comments, and watch time). Hence, hashtags need to be a part of a broader strategy.
1. Balance Trend and Niche
Using a combination of trending hashtags (like #fyp) and more niche-specific ones (like #petsofinstagram) can help you reach both broad and targeted audiences.
2. Experimentation Is Key
Not every hashtag will work for every creator. Part of the game is experimenting to see what resonates with your audience. TikTok allows creators to look at analytics, and one should make the most out of it.
3. Avoid Overstuffing
While it may be tempting to add a dozen hashtags to every post, this can backfire. Instead, focus on 3-5 highly relevant hashtags per video. These should reflect not only what's trending but also what your content is truly about.
Pro Tip: Leverage Data
Once you’ve settled on a core group of hashtags, track the data. Is your engagement improving? Are you seeing more followers? Tools like TikTok’s analytics or third-party apps can give you insights into which hashtags are working best for your account.
What’s next for TikTok hashtags? As the platform evolves, so too will its trends. The best way to stay ahead of the curve is by continually engaging with TikTok’s community and adapting your content to whatever is capturing the platform’s attention at the time. Stay curious, keep testing new hashtags, and never stop experimenting.
Top Comments
No Comments Yet