How to Pin Products on TikTok Live

1. Set Up Your TikTok Live Stream

   • Ensure you have a TikTok account with at least 1,000 followers and are eligible to go live.
   • Go to the TikTok app, tap the '+' button, and select 'Go Live'. Customize your live stream title and description to attract viewers.

2. Prepare Your Products

   • Choose the products you want to feature. Make sure they are visually appealing and relevant to your audience.
   • Have high-quality images and product details ready. This will help in creating engaging content.

3. Use TikTok’s Shopping Features

   • TikTok offers integrated shopping features for accounts that have access to TikTok Shop or similar e-commerce tools.
   • Ensure your account is set up for TikTok Shop by linking it to your store and uploading your product catalog.

4. Pin Products During the Live Stream

   • Start your live stream and wait for the audience to join.
   • During the stream, tap on the 'Shopping Cart' icon if you have it enabled. This will allow you to showcase and pin products directly on your stream.
   • Select the product you want to pin and tap on it. It will appear as a clickable link on your stream, allowing viewers to view more details or purchase.

5. Engage with Your Audience

   • Actively engage with viewers by discussing the products you have pinned.
   • Highlight the unique features, benefits, and any ongoing promotions. This can increase viewer interest and drive sales.

6. Monitor Performance

   • Use TikTok’s analytics tools to track the performance of your pinned products.
   • Analyze metrics like clicks, engagement, and sales to understand what works best and adjust your strategy accordingly.

7. Optimize for Better Results

   • Experiment with different products, descriptions, and live stream formats to find what resonates best with your audience.
   • Consider running promotions or exclusive offers during your live streams to create urgency and boost sales.

Summary: Pinning products on TikTok Live is a strategic way to drive sales and engage with your audience in real-time. By setting up your live stream, preparing your products, utilizing TikTok’s shopping features, and actively engaging with viewers, you can effectively showcase your products. Regularly monitor performance and optimize your approach for the best results.