Trending Makeup Brands on TikTok

In the ever-evolving world of beauty, TikTok has emerged as a powerhouse platform driving makeup trends and shaping consumer preferences. TikTok's influence on the beauty industry has been profound, with makeup brands leveraging the platform to reach new audiences and create viral moments. As we dive into the current trending makeup brands on TikTok, you'll discover how these brands are capturing the attention of millions and why they're creating such a buzz.

1. Rare Beauty

Rare Beauty, founded by Selena Gomez, has become a sensation on TikTok. Its rise to fame can be attributed to its inclusive range of shades and its commitment to mental health. The brand's Liquid Touch Foundation and Blot & Glow duo have become staples in beauty routines, thanks in part to viral reviews and tutorials that showcase their efficacy and versatility. TikTok users are particularly drawn to Rare Beauty's user-friendly products that cater to various skin types and tones.

2. Charlotte Tilbury

Charlotte Tilbury has made significant waves on TikTok, with users swearing by her Magic Cream and Pillow Talk lipsticks. The brand's luxurious yet approachable products have become a favorite among beauty influencers and everyday users alike. TikTok’s beauty community has embraced the brand’s iconic looks, demonstrating the versatility of Tilbury's products in various tutorials and get-ready-with-me videos.

3. Fenty Beauty

Rihanna’s Fenty Beauty remains a dominant force on TikTok. Known for its extensive shade range and innovative products like the Pro Filt'r Foundation and Killawatt Highlighter, Fenty Beauty has been celebrated for its inclusivity and high performance. The brand’s ability to cater to all skin tones has solidified its place as a go-to for makeup enthusiasts on TikTok.

4. Huda Beauty

Huda Kattan’s Huda Beauty has captivated TikTok users with its high-impact products. The brand's Obsessions Palettes and Easy Bake Loose Powder are frequently featured in tutorials, demonstrating their effectiveness and appeal. Huda Beauty’s glamorous aesthetic and quality have made it a staple in many beauty routines, with TikTok being a key platform for its continued success.

5. Glossier

Glossier has become synonymous with the "no-makeup" makeup look on TikTok. The brand’s Boy Brow and Cloud Paint are often highlighted in minimalist beauty routines that emphasize natural beauty. Glossier's emphasis on skin care-meets-makeup has resonated well with TikTok users seeking effortless, glowing looks.

6. Patrick Ta

Patrick Ta’s eponymous brand has gained traction on TikTok with its glamorous and high-quality products. The Major Glow collection and Monochrome Moment blushes have become popular among beauty enthusiasts. The brand’s focus on creating radiant, polished looks has made it a favorite in TikTok makeup tutorials and reviews.

7. Makeup By Mario

Mario Dedivanovic’s Makeup By Mario has captured the attention of TikTok users with its professional-grade products. The brand’s Master Mattes Palette and Surreal Skin Foundation are often featured in tutorials that highlight their blendability and performance. Makeup By Mario’s commitment to enhancing natural beauty aligns well with TikTok’s beauty trends.

8. One/Size by Patrick Starrr

One/Size, created by Patrick Starrr, has quickly become a TikTok favorite with its bold and innovative products. The brand’s Turn Up The Base Foundation and Secure the Sweat Powder have been showcased in numerous videos, reflecting their long-lasting and effective qualities. One/Size’s commitment to addressing a wide range of beauty needs has made it a standout on TikTok.

9. E.l.f. Cosmetics

E.l.f. Cosmetics has found a significant following on TikTok due to its affordable and high-quality products. The brand’s Poreless Putty Primer and Bite-Size Eyeshadows have become staples in many users' routines, thanks to their performance and value. E.l.f.’s ability to deliver quality at an accessible price point has resonated strongly with TikTok’s audience.

10. KVD Beauty

KVD Beauty, formerly known as Kat Von D Beauty, continues to make waves on TikTok with its high-performance, vegan products. The brand’s Good Apple Foundation and Tattoo Liner are frequently highlighted in makeup tutorials, showcasing their long-lasting and high-impact results. KVD Beauty’s commitment to cruelty-free and inclusive beauty aligns with TikTok’s values and trends.

As these brands continue to trend on TikTok, their presence reflects a broader shift in the beauty industry towards authenticity, inclusivity, and innovation. TikTok has become a crucial platform for beauty brands to connect with audiences, drive sales, and influence beauty trends. Keep an eye on these brands as they continue to evolve and shape the future of beauty.