TikTok Viral Makeup Products 2022

In 2022, TikTok emerged as a powerful platform for discovering the latest beauty trends and products. Makeup products that went viral on TikTok often did so because of their unique features, impressive results, or the creativity of the content creators who used them. This article explores some of the most talked-about makeup products of 2022, examining what made them stand out and why they captured the attention of beauty enthusiasts worldwide.

1. Glossier Skin Tint

Glossier's Skin Tint became a staple in many TikTok beauty routines throughout 2022. This lightweight foundation is praised for its natural finish and buildable coverage. Users loved how it provided a dewy glow without feeling heavy or cakey. The product's popularity was bolstered by numerous TikTok creators showcasing its ability to even out skin tone while maintaining a fresh, radiant look. The Skin Tint's formula includes hyaluronic acid and squalane, which help to hydrate and plump the skin, further enhancing its appeal.

2. Rare Beauty Liquid Touch Foundation

Selena Gomez's beauty brand, Rare Beauty, released the Liquid Touch Foundation which quickly gained traction on TikTok. This foundation is known for its full coverage and long-lasting formula, making it a favorite among those who seek a flawless base that lasts all day. The product's lightweight texture and blendable formula allow for a seamless application, which has been highlighted in numerous TikTok reviews and tutorials. Its wide range of shades also contributed to its popularity, catering to various skin tones.

3. Charlotte Tilbury Pillow Talk Lipstick

Charlotte Tilbury's Pillow Talk Lipstick has been a beloved product for several years, but it saw a resurgence in 2022 thanks to TikTok. The lipstick's universal nude-pink shade is flattering on many skin tones, and its creamy, moisturizing formula ensures a comfortable wear. TikTok creators frequently demonstrated how this lipstick could be used to achieve a perfect everyday look, and its ability to be layered for a more dramatic effect only added to its appeal.

4. e.l.f. Cosmetics Halo Glow Liquid Filter

The Halo Glow Liquid Filter from e.l.f. Cosmetics made waves on TikTok for its illuminating properties and versatility. This product can be used as a highlighter, a primer, or even mixed with foundation for an added glow. The TikTok community praised its affordable price point and the way it gave the skin a lit-from-within glow. Its radiant finish and ability to blur imperfections made it a favorite among users seeking a dewy, glowing complexion.

5. Tarte Shape Tape Concealer

Tarte's Shape Tape Concealer has long been a cult favorite, and its popularity continued to soar in 2022, largely due to TikTok. Known for its high coverage and creamy texture, this concealer is perfect for covering blemishes, dark circles, and redness. TikTok influencers often showcased its long-lasting formula and its ability to brighten and lift the under-eye area. The Shape Tape Concealer's blendable texture and extensive shade range make it a versatile choice for many beauty enthusiasts.

6. Huda Beauty Faux Filter Foundation

Huda Beauty's Faux Filter Foundation gained significant attention on TikTok in 2022 for its full coverage and photo-ready finish. This foundation is ideal for those looking for a flawless, airbrushed look, as it effectively conceals imperfections and provides a smooth, even complexion. The product's popularity was fueled by TikTok reviews highlighting its long-wearing formula and the way it stayed put throughout the day, making it a go-to for special occasions and photoshoots.

7. Fenty Beauty Gloss Bomb

Rihanna's Gloss Bomb from Fenty Beauty continued to be a TikTok favorite in 2022. This lip gloss is renowned for its high shine and non-sticky formula, offering a beautiful glossy finish that enhances the lips. TikTok creators often praised its versatile shade range and how it can be worn alone or layered over other lip products. The Gloss Bomb's hydrating formula and its ability to provide a plump, luscious look contributed to its enduring popularity.

8. One/Size Secure the Blur Makeup Primer

Patrick Starrr's Secure the Blur Makeup Primer made a splash on TikTok for its blurring properties and pore-filling formula. This primer helps to create a smooth base for makeup application by minimizing the appearance of pores and imperfections. TikTok reviews often highlighted how it extended the wear of foundation and provided a flawless finish, making it a must-have for those seeking a polished look.

9. Morphe Continuous Setting Mist

The Continuous Setting Mist from Morphe gained popularity on TikTok for its fine mist and long-lasting setting power. This product helps to lock in makeup and keep it looking fresh throughout the day. Users appreciated the mist's lightweight feel and its ability to set makeup without leaving a heavy or sticky residue. TikTok influencers frequently demonstrated how this setting spray could be used to refresh the complexion and ensure makeup longevity.

10. Natasha Denona Biba Face Glow Foundation

Natasha Denona's Biba Face Glow Foundation captured the attention of TikTok users in 2022 for its glowy finish and buildable coverage. This foundation offers a radiant, natural-looking finish while providing medium to full coverage. TikTok reviews often praised its ability to enhance the skin's natural luminosity and its blendable texture, making it a popular choice for achieving a glowing complexion.

Conclusion

TikTok has become a significant force in shaping beauty trends, and the viral makeup products of 2022 reflect the platform's influence on the beauty industry. From foundations that provide a flawless base to lip products that offer the perfect shine, these makeup items have been celebrated for their innovative formulas and impressive results. Whether it's the dewy glow of Glossier's Skin Tint or the high shine of Fenty Beauty's Gloss Bomb, these products have captured the hearts of beauty enthusiasts and set new standards for makeup excellence.