Top Trending Makeup Products on TikTok in 2023

TikTok has become a powerful platform for discovering the latest trends in makeup, with new products going viral and gaining immense popularity in a matter of days. In 2023, the platform has seen a surge in makeup products that have captured the attention of beauty enthusiasts worldwide. From innovative skincare-infused cosmetics to bold and vibrant color palettes, TikTok has introduced a wide array of must-have beauty items this year. This article will delve into the top trending makeup products of 2023 that have taken TikTok by storm, offering insights into what makes these products so popular, how they are being used, and why they have become essential in the beauty routines of millions.

1. Skinimalism: The Rise of Hybrid Makeup Products

Skinimalism—a term that merges "skin" and "minimalism"—is a major trend on TikTok this year. The focus is on achieving a natural, glowing complexion with minimal makeup. This trend has given rise to hybrid products that combine skincare benefits with makeup, offering the best of both worlds.

One of the standout products in this category is the ILIA Super Serum Skin Tint SPF 40. This product has gained massive popularity due to its multifunctionality, serving as a foundation, serum, and sunscreen all in one. It's enriched with niacinamide, squalane, and hyaluronic acid, which help to hydrate and protect the skin while providing light coverage. TikTok users are raving about how this product leaves their skin looking dewy and fresh without feeling heavy.

Another product that has gained traction is the Glow Recipe Watermelon Glow Niacinamide Dew Drops. These drops can be used as a primer or mixed with foundation to add a luminous glow to the skin. The product's lightweight formula and brightening effects have made it a favorite among TikTok beauty influencers.

2. Bold and Bright Eyeshadow Palettes

In contrast to the skinimalism trend, bold and bright eyeshadow looks have also dominated TikTok in 2023. These looks are all about expressing creativity and individuality through vibrant colors and unique combinations.

The Morphe x Avani Gregg For the Bebs Artistry Palette has been a standout product for creating these bold looks. This palette features a range of highly pigmented shades, from neon pinks to electric blues, that allow for endless creative possibilities. TikTok users have been showcasing stunning eye looks using this palette, and it has quickly become a staple for anyone looking to experiment with color.

Another popular eyeshadow palette is the Huda Beauty Rose Quartz Eyeshadow Palette. This palette offers a mix of soft pinks, purples, and metallics, perfect for creating both subtle and statement looks. The palette's versatile shades and buttery texture have made it a favorite for TikTok tutorials focused on eye makeup.

3. Glossy Lips: The Comeback of Lip Gloss

Lip gloss has made a major comeback in 2023, with glossy, plump lips becoming a must-have look. TikTok has seen a surge in tutorials and reviews featuring the best lip glosses that provide high shine without being sticky.

The Fenty Beauty Gloss Bomb Universal Lip Luminizer has been a top choice among TikTok users. This lip gloss is praised for its smooth texture, non-sticky formula, and universally flattering shades. The product's ability to make lips look fuller and more hydrated has made it a go-to for creating the perfect glossy lip look.

Another trending lip gloss is the Dior Addict Lip Maximizer Plumping Gloss. Known for its plumping effect and high-shine finish, this gloss has been featured in countless TikTok videos, with users showcasing its ability to enhance their natural lip shape and add a touch of luxury to their makeup routine.

4. Blush Craze: Cream and Liquid Blushes

Blush has become a focal point in many makeup routines this year, with a particular emphasis on cream and liquid blushes. These products offer a natural, radiant flush that blends seamlessly into the skin, making them a favorite on TikTok.

The Rare Beauty Soft Pinch Liquid Blush by Selena Gomez has been a standout product in this category. This blush has been lauded for its highly pigmented formula, which provides a long-lasting flush of color with just a small amount of product. TikTok users love the ease of application and the natural, dewy finish it gives.

Another product that has gained popularity is the Tower 28 Beauty BeachPlease Luminous Tinted Balm. This cream blush is known for its buildable formula and the dewy glow it imparts on the skin. It has become a favorite for achieving that sun-kissed look, and TikTok influencers have been showcasing how to apply it for the best results.

5. Laminated Brows: The Brow Gel Revolution

Eyebrow trends have shifted from the bold, defined brows of the past to a more natural, fluffy look. Laminated brows have become incredibly popular, and brow gels are the go-to product for achieving this look on TikTok.

The Anastasia Beverly Hills Brow Freeze has been at the forefront of this trend. This brow styling wax helps to keep brows in place while providing a laminated effect that lasts all day. TikTok users have been sharing tutorials on how to use this product to achieve the perfect fluffy brow look.

Another product that has been trending is the Benefit Cosmetics 24-HR Brow Setter Clear Brow Gel. This gel provides strong hold without stiffness, making it ideal for creating the laminated brow effect. TikTok users appreciate its long-lasting formula and how it helps to keep their brows looking perfectly groomed throughout the day.

6. Viral Beauty Tools: Enhancing Makeup Application

In addition to makeup products, several beauty tools have gone viral on TikTok for their ability to enhance makeup application and improve results.

The Beautyblender Original Makeup Sponge remains a cult favorite for its ability to blend foundation seamlessly into the skin. TikTok users continue to praise this tool for its versatility and how it helps achieve a flawless finish.

Another trending tool is the Revlon One-Step Hair Dryer and Volumizer. While technically a hair tool, it has gained popularity on TikTok for its ability to create salon-worthy blowouts at home. Beauty influencers have been showcasing how to use this tool to achieve voluminous, bouncy hair, which pairs perfectly with any makeup look.

7. Sustainable Beauty: Eco-Friendly Makeup Choices

As sustainability becomes increasingly important to consumers, TikTok has seen a rise in eco-friendly makeup products that are both effective and environmentally conscious.

The Bite Beauty Agave+ Intensive Lip Mask is a standout product in this category. This lip mask is made with natural ingredients and comes in eco-friendly packaging. TikTok users have been raving about its ability to hydrate and repair dry lips while aligning with their values of sustainability.

Another product gaining traction is the Elate Cosmetics Pressed Cheek Colour. This blush is housed in bamboo packaging, which is both sustainable and stylish. TikTok users appreciate the brand's commitment to the environment and the high-quality, natural ingredients used in their products.

Conclusion

The beauty trends of 2023 on TikTok reflect a diverse and dynamic landscape, where creativity, innovation, and sustainability take center stage. Whether you're looking to simplify your routine with skinimalism or experiment with bold colors, the products trending on TikTok this year offer something for everyone. As these trends continue to evolve, TikTok remains a key platform for discovering the latest in beauty, with new products and techniques emerging every day. Stay tuned to see what the next viral sensation will be and how it will shape the future of makeup.