Viral TikTok Makeup Trends of 2024

TikTok has become a hub for beauty enthusiasts, where makeup trends go viral in a matter of hours. In 2024, several makeup trends have taken over the platform, inspiring millions to try out new looks. From bold colors to minimalist aesthetics, these trends are not just influencing individual styles but are also setting the stage for the beauty industry at large. Here are some of the most popular TikTok makeup trends of 2024 that are making waves across the globe.

1. Euphoria-Inspired Makeup
The influence of the hit TV show Euphoria continues to dominate the makeup scene in 2024. Bright colors, rhinestones, and intricate eye designs are a staple of this trend. Creators on TikTok are showcasing their creativity by experimenting with bold eyeshadows, glitter, and face gems, often pairing these with unique graphic liners. The Euphoria makeup trend is all about self-expression, pushing the boundaries of conventional beauty.

2. Clean Girl Aesthetic
On the opposite end of the spectrum, the Clean Girl aesthetic has also gained massive popularity. This trend focuses on natural, dewy skin, minimal makeup, and a “no-makeup” makeup look. Influencers are promoting products that enhance natural features rather than covering them up. The key elements of this trend include flawless skin achieved through skincare routines, light blush, nude lip shades, and subtle highlights. The Clean Girl aesthetic is about looking effortlessly polished and put-together.

3. Siren Eyes
Siren Eyes is another major trend that has taken TikTok by storm in 2024. This look emphasizes elongated, cat-like eyes, often achieved with black eyeliner and dark, smoky eyeshadow. The goal is to create a seductive, mysterious appearance that draws attention to the eyes. Many creators are combining this trend with Siren Lips, using deep red or burgundy lip colors to complete the look. Siren Eyes are a bold statement, often associated with confidence and allure.

4. Blush Draping
Blush draping, a technique popularized in the 1970s, has made a huge comeback in 2024. This trend involves applying blush not only to the cheeks but also extending it up to the temples and around the eyes. The result is a dramatic, sculpted look that adds warmth and dimension to the face. TikTok users are embracing this technique, using bright pinks, corals, and even unconventional colors like purple to create bold, eye-catching looks.

5. Glossy Everything
Glossy finishes are everywhere in 2024, from lips to eyelids. The Glossy Everything trend is all about high-shine, wet-looking skin and lips. Lip gloss has made a major comeback, with TikTok users layering gloss over their favorite lipsticks or even using clear gloss on bare lips for a natural shine. The trend extends to eyeshadows as well, with many creators opting for glossy lids instead of the traditional matte or shimmery finishes. This look is all about luminosity and capturing light in the most flattering way.

6. Reverse Eyeliner
In 2024, TikTok has seen the rise of Reverse Eyeliner, where the focus is on lining the lower lash line instead of the upper. This trend creates a unique, edgy look that flips traditional eyeliner application on its head. Often paired with a bold lip, this trend adds a punk-inspired twist to everyday makeup. Creators are experimenting with different colors, from classic black to neon hues, making this trend both versatile and daring.

7. Soft Glam
Soft Glam continues to be a favorite on TikTok, but in 2024, it's been updated with a more refined, ethereal touch. This trend is characterized by soft, blended eyeshadows, fluttery lashes, and a flawless base. The emphasis is on creating a look that is glamorous yet approachable, with neutral tones and subtle contouring. Soft Glam is perfect for any occasion, making it a versatile trend that has a broad appeal.

8. Color Block Eyeshadow
Color blocking has moved from fashion to makeup in 2024, with Color Block Eyeshadow becoming a viral trend. This look involves using bold, contrasting colors on the eyelids, often applied in geometric shapes or distinct sections. The result is a striking, artistic look that stands out from more traditional eyeshadow styles. TikTok creators are experimenting with different color combinations, pushing the boundaries of conventional beauty standards.

9. Feathered Brows
Feathered brows have been in style for a few years, but in 2024, they have evolved to become even more defined and structured. This trend focuses on brushed-up, fluffy brows that are set in place with brow gels or waxes. The goal is to create a natural yet polished look that frames the face beautifully. TikTok users are sharing tutorials on how to achieve the perfect feathered brow, often combining this trend with other minimalistic makeup looks.

10. Bold Lip Colors
In 2024, bold lip colors are making a strong comeback. From electric blues and purples to classic reds and deep plums, TikTok is full of creators showcasing daring lip looks. This trend is all about making a statement with your lip color, whether it’s through unconventional shades or high-impact finishes like matte or metallic. Bold lips are being paired with more subdued eye makeup to keep the focus on the lips, making this trend perfect for those who love to experiment with their makeup.

TikTok continues to be a major influence on beauty trends, with new looks emerging almost daily. The trends of 2024 highlight a diverse range of styles, from minimalistic to bold, allowing everyone to find something that resonates with their personal aesthetic. Whether you’re drawn to the Euphoria-inspired makeup or the Clean Girl aesthetic, these trends offer endless inspiration for your next makeup look.