TikTok Trending Makeup Products 2024

In the ever-evolving world of beauty, TikTok has emerged as a powerful force shaping trends and influencing purchases. The platform's viral nature ensures that what’s trending today can become tomorrow’s must-have product. As we step into 2024, several makeup products have taken TikTok by storm, captivating beauty enthusiasts worldwide. In this comprehensive guide, we’ll delve into the trending makeup products of 2024, examining their impact, popularity, and what makes them stand out in the crowded beauty market.

1. The Rise of Liquid Blush

Liquid blushes have made a significant comeback in 2024, thanks to their blendability and natural finish. TikTok users have been raving about their ability to provide a dewy, youthful glow that powders often lack. Brands like Rare Beauty and Fenty Beauty have led the charge with their innovative formulations, which offer buildable coverage and a range of shades suitable for all skin tones.

2. The Power of Pressed Powders

Pressed powders are experiencing a renaissance, and TikTok influencers have been quick to highlight their benefits. These powders are praised for their ability to set makeup without adding extra weight or texture. Popular picks include the Charlotte Tilbury Airbrush Flawless Finish Powder and the Too Faced Born This Way Ethereal Setting Powder, both of which offer a flawless finish and long-lasting wear.

3. The Eyebrow Gel Revolution

Eyebrow gels have become a staple in many TikTok beauty routines. Their ability to tame and shape brows with a natural-looking hold has made them a favorite among makeup enthusiasts. The Anastasia Beverly Hills Brow Freeze and the Benefit Cosmetics Gimme Brow+ are leading the charge in this category, offering a range of formulas to suit various brow types and preferences.

4. The Lip Tint Craze

Lip tints have surged in popularity due to their long-lasting, lightweight formula that provides a natural flush of color. TikTok users have been sharing their favorite tints, including the Benefit Cosmetics Benetint and the Glossier Cloud Paint, which offer a range of shades and finishes that can be layered for a customized look.

5. The Dominance of High-Gloss Lip Gloss

In 2024, high-gloss lip glosses are making a major comeback. TikTok influencers have been showcasing their favorite glosses, which offer a plump, high-shine finish. Brands like Fenty Beauty's Gloss Bomb and NYX's Butter Gloss are popular choices, providing a non-sticky, hydrating formula that enhances any lip look.

6. The Evolution of Cream Shadows

Cream eyeshadows are becoming increasingly popular for their ease of application and blendability. TikTok users are enamored with the versatility of products like the ColourPop Super Shock Shadow and the Bobbi Brown Long-Wear Cream Shadow. These cream shadows come in a variety of finishes, from matte to shimmer, allowing users to create a wide range of eye looks with minimal effort.

7. The Impact of Multi-Use Products

Multi-use makeup products are gaining traction for their convenience and versatility. TikTok beauty gurus are promoting items like the Milk Makeup Flex Concealer and the RMS Beauty "Un" Cover-Up, which can be used as both a concealer and a foundation. These products cater to the growing demand for streamlined beauty routines and minimalist makeup bags.

8. The Popularity of Vibrant Eyeliners

Vibrant eyeliners are making waves on TikTok, with users embracing bold colors and graphic shapes. Brands like Urban Decay and NYX have been leading the charge with their extensive range of colorful eyeliners, which allow users to experiment with playful and creative looks. The trend reflects a broader movement towards more expressive and personalized makeup styles.

9. The Return of Glowy Foundations

Glowy foundations are back in vogue, offering a luminous finish that enhances the skin's natural radiance. TikTok users are flocking to products like the NARS Radiant Longwear Foundation and the Tarte Cosmetics Shape Tape Glow Wand, which provide a dewy, radiant complexion without compromising on coverage.

10. The Popularity of Makeup Setting Sprays

Makeup setting sprays have become a crucial step in many TikTok beauty routines. These sprays help to lock in makeup and ensure its longevity throughout the day. The Urban Decay All Nighter Setting Spray and the MAC Prep + Prime Fix+ are among the top choices, offering a range of formulas designed to suit different skin types and preferences.

11. The Trend Towards Sustainable Beauty

Sustainability is a growing trend in the beauty industry, and TikTok users are increasingly highlighting eco-friendly makeup products. Brands like Ilia Beauty and RMS Beauty are leading the way with their commitment to sustainable packaging and clean ingredients. This shift reflects a broader consumer demand for products that are both effective and environmentally conscious.

12. The Influence of TikTok Beauty Challenges

TikTok beauty challenges have become a significant driver of product trends, with users experimenting with new techniques and products. From the viral "Makeup Transformation Challenge" to the "5-Minute Makeup Challenge," these trends have introduced a host of new products to the beauty spotlight. Makeup brands are quick to capitalize on these challenges, often releasing limited-edition products or collaborating with popular influencers to boost their visibility.

13. The Continued Popularity of Makeup Tools

Makeup tools continue to be a hot topic on TikTok, with influencers sharing their favorite brushes, sponges, and applicators. Tools like the Beautyblender sponge and the Sigma Beauty F80 Flat Kabuki Brush remain popular for their effectiveness and ease of use. These tools are essential for achieving a flawless application and are frequently featured in TikTok beauty tutorials.

14. The Rise of Innovative Primers

Innovative primers are making a splash in 2024, with TikTok users highlighting products that offer unique benefits and formulations. The Tatcha Silk Canvas and the Smashbox Photo Finish Primer are popular choices, providing a smooth base for makeup and addressing various skin concerns such as pore minimization and oil control.

15. The Emergence of Customizable Makeup

Customizable makeup products are gaining popularity as TikTok users seek personalized beauty solutions. Brands like Ilia Beauty and Mixify offer customizable foundations and concealers that can be tailored to individual skin tones and preferences. This trend reflects a growing desire for products that cater to unique beauty needs and provide a more personalized experience.

As TikTok continues to shape the beauty industry, these trending products are set to dominate the market in 2024. From innovative formulations to sustainable practices, the makeup trends of the year reflect a diverse and dynamic beauty landscape. Whether you’re looking to update your makeup routine or discover the latest must-have products, keeping an eye on TikTok trends can help you stay ahead in the ever-evolving world of beauty.