Trendy Makeup Products on TikTok: What’s Hot in 2024?
1. The Glowing Highlighter
What It Is: One of the most talked-about products in 2024 is the new range of highlighters that promise a luminous, dewy finish. These highlighters often feature a blend of fine shimmer and iridescent pigments that create a natural-looking glow.
Why It’s Trending: TikTok users are obsessed with achieving that “lit-from-within” glow. Videos showcasing these highlighters demonstrate their ability to blend seamlessly into the skin, providing a radiant look without appearing too sparkly. Brands like Fenty Beauty and Rare Beauty are leading the charge with their new formulations.
2. The Skin-Toned Concealer
What It Is: Concealers that match a wide range of skin tones perfectly are gaining traction. These concealers are designed to blend effortlessly into the skin, covering imperfections while maintaining a natural appearance.
Why It’s Trending: The demand for inclusivity and personalization has driven this trend. TikTok users highlight the importance of finding a concealer that doesn’t look cakey or ashy. Popular choices include products from brands like NARS and Tarte, which are celebrated for their extensive shade ranges and smooth application.
3. The Waterproof Mascara
What It Is: A new generation of waterproof mascaras offers long-lasting wear and dramatic volume without the need for touch-ups. These formulas are designed to withstand tears, sweat, and humidity, making them ideal for all-day wear.
Why It’s Trending: With an increase in outdoor activities and long workdays, TikTok users are seeking reliable makeup products that stay put. Viral videos demonstrate the durability and effectiveness of these mascaras, often featuring side-by-side comparisons to show their superior performance over traditional formulas. Brands like Too Faced and Benefit are at the forefront of this trend.
4. The Multi-Use Tinted Balm
What It Is: Tinted balms that can be used on lips, cheeks, and eyes are becoming a favorite among beauty enthusiasts. These versatile products offer a hint of color and hydration in one go, simplifying the makeup routine.
Why It’s Trending: TikTok’s focus on quick and easy beauty routines has brought these multi-use balms into the spotlight. Videos often showcase how these balms can be used to create a cohesive look with minimal effort. Popular products come from brands like Glossier and Bite Beauty, known for their hydrating formulas and blendable textures.
5. The Color-Changing Lipstick
What It Is: Color-changing lipsticks that adjust to the wearer’s pH level are making waves. These lipsticks transform from a clear or light tint to a personalized shade of pink or red based on individual chemistry.
Why It’s Trending: The appeal of these lipsticks lies in their customization and the unique shade they create for each user. TikTok creators often show dramatic before-and-after transformations, emphasizing how these lipsticks adapt to personal skin tones. Brands like Dior and Lipstick Queen are popular choices for these innovative products.
6. The Eco-Friendly Setting Spray
What It Is: Setting sprays that use sustainable ingredients and packaging are gaining popularity. These sprays promise to lock in makeup while being kind to the environment.
Why It’s Trending: With a growing emphasis on sustainability, TikTok users are turning to eco-friendly beauty products. Videos often highlight the benefits of these sprays, such as their non-toxic formulas and recyclable packaging. Brands like Urban Decay and Coola are leading the way in this category.
7. The Magnetic Eyeliner and Lash Kit
What It Is: Magnetic eyeliner and lash kits offer an easy application method for false lashes. The eyeliner contains tiny magnetic particles that attract the magnetic lashes, eliminating the need for glue.
Why It’s Trending: The convenience of these kits has made them a hit on TikTok. Creators showcase how quickly they can apply lashes without the mess and frustration of traditional glue methods. Popular kits come from brands like Ardell and KISS, which are praised for their ease of use and secure hold.
8. The Blurring Primer
What It Is: Blurring primers that smooth out skin texture and minimize the appearance of pores are trending in 2024. These primers create a flawless base for makeup application, making the skin look polished and smooth.
Why It’s Trending: TikTok videos frequently demonstrate the transformative effect of these primers, showing how they can make a significant difference in makeup longevity and appearance. Top products in this category come from brands like Smashbox and Benefit.
9. The Customizable Eyeshadow Palette
What It Is: Customizable eyeshadow palettes that allow users to choose and arrange their shades are gaining popularity. These palettes provide the flexibility to create a personalized color selection.
Why It’s Trending: The ability to curate a palette that suits individual preferences and needs has struck a chord with TikTok users. Videos often highlight the creativity and customization these palettes offer, with brands like Z Palette and Makeup Geek leading the charge.
10. The Hydrating Face Mist
What It Is: Hydrating face mists that refresh and replenish the skin throughout the day are becoming a staple. These mists often contain ingredients like hyaluronic acid and botanical extracts to provide instant hydration.
Why It’s Trending: TikTok creators are showcasing how these mists can be used to revive makeup and keep the skin hydrated. The convenience and effectiveness of these products have made them a favorite for on-the-go touch-ups. Popular options include mists from Caudalie and Tatcha.
In Conclusion
TikTok continues to shape the beauty landscape, with these trendy makeup products reflecting the platform’s influence on beauty standards and preferences. Whether it’s a glowing highlighter or an eco-friendly setting spray, these products are defining the makeup trends of 2024. As you explore these trends, keep an eye on TikTok for the latest reviews and demonstrations, ensuring you stay at the forefront of beauty innovation.
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