How Many Followers Do You Need on TikTok to Get Paid?

TikTok has become a significant platform for creators to monetize their content and build a brand. However, many new users wonder how many followers they need before they can start earning money. This article explores the essential steps and requirements for monetizing your TikTok account and provides a comprehensive guide on how to get started.

To begin with, TikTok offers several monetization options, including the Creator Fund, brand partnerships, live gifts, and selling products. Each of these revenue streams has different requirements and thresholds for followers and engagement.

1. Creator Fund

The TikTok Creator Fund is a program that pays creators based on the performance of their videos. To be eligible for the Creator Fund, you need to meet the following criteria:

• Minimum Followers: At least 10,000 followers.
• Minimum Video Views: Your account must have accumulated at least 100,000 video views in the last 30 days.
• Age Requirement: You must be 18 years or older.
• Account Type: Your account must be a Pro Account.

Once you meet these requirements, you can apply to join the Creator Fund through the TikTok app. Payment is based on various factors, including video performance, engagement rates, and geographical location.

2. Brand Partnerships

Brand partnerships are another lucrative way to earn money on TikTok. Brands often collaborate with influencers to promote their products or services. The number of followers needed for brand partnerships can vary widely:

• Micro-Influencers: Typically have between 1,000 and 10,000 followers. They may secure partnerships with smaller brands or local businesses.
• Mid-Tier Influencers: Generally have between 10,000 and 100,000 followers. They often work with well-known brands and receive more significant offers.
• Macro-Influencers: With over 100,000 followers, these influencers attract major brands and can negotiate higher rates for their promotions.

3. Live Gifts

TikTok allows users to send virtual gifts during live streams, which can be converted into real money. To start earning from live gifts, you need to:

• Minimum Followers: At least 1,000 followers.
• Age Requirement: You must be at least 16 years old to receive gifts, but you must be 18 years old to withdraw the earnings.

4. Selling Products

Selling products directly through TikTok is another option for monetization. TikTok’s shopping features allow creators to link products to their videos. The number of followers needed to successfully sell products can vary, but having a larger following increases your chances of making sales. Generally, accounts with at least 10,000 followers are more likely to attract buyers and establish a strong presence.

Table: TikTok Monetization Requirements

Monetization Option	Minimum Followers	Other Requirements
Creator Fund	10,000	100,000 video views in 30 days, Pro Account, 18+
Brand Partnerships	1,000+	Varies based on brand, niche, and engagement
Live Gifts	1,000	16+ to receive gifts, 18+ to withdraw earnings
Selling Products	10,000+	Higher follower count increases sales potential

In conclusion, the number of followers required to get paid on TikTok depends on the monetization method you choose. While some options like live gifts have lower follower thresholds, others such as the Creator Fund and brand partnerships often require a larger following. Building a substantial follower base, creating engaging content, and leveraging various monetization strategies can help you maximize your earnings on TikTok.