TikTok's Old Money Style: A Glimpse into Timeless Elegance

Old Money Style on TikTok has become a popular trend, capturing the essence of timeless elegance, understated luxury, and classic fashion. This trend is inspired by the traditional wealth and the refined lifestyles of old money families, those whose fortunes span generations. Unlike "new money" that is associated with flashy, ostentatious displays of wealth, old money style is all about subtlety, quality, and heritage.

The Aesthetic of Old Money

The old money aesthetic on TikTok is marked by an appreciation for classic fashion and luxury brands that have stood the test of time. This style often includes tailored suits, cashmere sweaters, polo shirts, pearl necklaces, and loafers. The colors are typically muted—navy, beige, white, and black are staples—while the fabrics are of the highest quality, including tweed, silk, and wool.

Heritage brands like Ralph Lauren, Hermès, Burberry, and Chanel are frequently featured in these videos, showcasing their timeless pieces that convey a sense of enduring wealth and taste. These brands are not chosen merely for their high price tags but for their history and the craftsmanship that goes into each piece.

Lifestyle of Old Money

Beyond fashion, the old money trend on TikTok also delves into the lifestyle that accompanies this style. This includes activities such as horseback riding, yachting, golfing, and attending charity galas—pastimes traditionally associated with the upper class. TikTok creators who embrace the old money style often share content that reflects these activities, portraying a life of understated luxury.

The interiors of homes featured in old money style TikToks are equally as important as the clothing. Expect to see grand libraries filled with leather-bound books, antique furniture, and artwork that has been passed down through generations. The focus is on quality, heritage, and the stories that these items tell, rather than on the latest trends.

Old Money vs. New Money

One of the reasons the old money style has gained traction on TikTok is because of the contrast it presents with the more flamboyant new money aesthetic. New money, often associated with social media influencers and celebrities, is characterized by flashy displays of wealth, designer logos, and an obsession with the latest trends.

In contrast, old money style is about discretion. Wealth is suggested rather than shown off. TikTok creators who embrace this style often focus on the longevity and timelessness of their clothing and lifestyle choices, rather than on what's currently in vogue. This subtlety and the preference for quality over quantity resonate with many users who are tired of the fast-paced, trend-driven fashion industry.

How to Achieve the Old Money Look

For those looking to achieve the old money look, here are some tips:

  1. Invest in Quality: Buy fewer items, but make sure they are of the highest quality. Look for pieces that are made to last, both in terms of materials and style.

  2. Stick to Classic Brands: Choose brands that have a long history of craftsmanship and elegance. Ralph Lauren, Hermès, and Burberry are great places to start.

  3. Neutral Colors: Build your wardrobe around neutral colors that never go out of style. Navy, black, beige, and white should be the foundation of your wardrobe.

  4. Timeless Accessories: Opt for classic accessories like pearl earrings, a simple gold watch, or a leather handbag. These pieces should complement your outfit, not overpower it.

  5. Understated Elegance: Remember, the key to old money style is subtlety. Avoid loud logos and flashy designs. Instead, focus on pieces that exude quiet confidence.

The Appeal of Old Money Style

The resurgence of old money style on TikTok can be seen as a reaction to the excesses of the modern world. In an era where fast fashion dominates and social media often glorifies ostentatious displays of wealth, the old money aesthetic offers a breath of fresh air. It harkens back to a time when style was about longevity and personal expression rather than following fleeting trends.

Moreover, this trend taps into a collective desire for stability and tradition. In uncertain times, people often look to the past for comfort and inspiration. The old money style embodies a sense of continuity, a connection to history, and a lifestyle that feels both aspirational and attainable.

Conclusion

TikTok's old money style is more than just a fashion trend; it represents a way of life that values heritage, quality, and timeless elegance. As more and more people become disillusioned with the constant churn of new trends, the appeal of a classic, understated look continues to grow. Whether it's through fashion, lifestyle choices, or simply an appreciation for the finer things in life, the old money style offers a refreshing alternative to the fast-paced world we live in.

The trend may evolve, but its core principles of understated luxury and enduring style are likely to remain relevant for years to come.

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