How to Add a Product Link in TikTok

Want to start converting your TikTok content into sales? You’re not alone. TikTok is not just a platform for viral videos anymore—it’s a goldmine for e-commerce. By adding a product link to your TikTok videos or profile, you can turn views into purchases, engagement into revenue. But how do you actually do it? More importantly, how do you make sure it benefits your brand? Let’s dive deep into how you can add product links in TikTok and why it’s a game changer for your business.

The Power of TikTok’s E-commerce Integration

TikTok has recognized the power of social commerce and has streamlined the process for brands and influencers. TikTok’s shopping features are a part of a larger trend where platforms integrate e-commerce directly into social media, removing the friction of switching apps or websites to make purchases. If you’re thinking about adding product links to your content, you’re one step closer to tapping into this multi-billion-dollar opportunity.

1. Step-by-Step Guide to Adding Product Links

Adding product links in TikTok videos, profiles, and ads isn’t as complicated as it seems. Here’s the ultimate guide to doing it effectively:

Step 1: Switch to a Business Account

If you want to add clickable links in your profile bio, the first thing you need is a business account. Here’s how you do it:

• Go to your TikTok profile.
• Tap the three dots (settings) in the upper right corner.
• Select “Manage Account.”
• Switch to a “Business Account.”

Why this matters: Business accounts are optimized for e-commerce. They allow you to add links, run ads, and access analytics that regular accounts don’t provide. If you’re serious about growing your sales through TikTok, this is your first step.

Step 2: Add a Link in Your Bio

Once you have a business account, adding a link to your bio is simple:

• Navigate to your profile page.
• Tap “Edit Profile.”
• Look for the “Website” section and enter the product link you want to promote.

Pro Tip: Use a link shortener like Bit.ly or a tool like Linktree if you want to add multiple product links. This makes your bio look cleaner and more professional while also tracking clicks and engagement.

Step 3: Add a Product Link in TikTok Ads

TikTok Ads are another powerful tool for linking products. With TikTok’s Ads Manager, you can run in-feed ads, branded hashtag challenges, or TopView ads, all with clickable product links.

• Go to TikTok Ads Manager.
• Create a campaign and choose your objective (e.g., Traffic, Conversions, etc.).
• Add your product link in the URL section.

Key Tip: Make sure the product link is trackable via UTM parameters to measure ROI and engagement accurately. This will allow you to see which campaigns or videos are driving the most traffic and sales.

Step 4: Add Links in TikTok Live Streams

Did you know that TikTok also allows you to sell products via live streams? If you’re using TikTok Shop (available in selected regions), you can showcase your products live and add links directly within the stream for viewers to click and purchase instantly.

How to do it:

• Start a live stream from your account.
• Select the products you want to feature.
• Add the product link so it’s visible to your audience during the stream.

This is an incredibly effective way to engage with your audience while also driving instant sales. Viewers can click the link without leaving the stream, making the purchasing experience seamless.

2. Best Practices for Maximizing Clicks and Sales

Now that you know how to add product links, let’s talk about how to make the most of them. Adding a product link alone won’t guarantee sales—you need to optimize it. Here’s how:

Create Engaging Content

The content around your product link needs to be engaging, authentic, and shareable. TikTok is known for its creative and sometimes quirky content, so overly polished or overly salesy content may not perform as well.

• Use TikTok trends, challenges, and popular music to make your content feel native to the platform.
• Show the product in action, rather than just showcasing it statically. Create a story or challenge around the product to engage your audience emotionally.

Leverage User-Generated Content (UGC)

User-generated content is one of the most effective tools for e-commerce. Encourage your followers or customers to create videos using your product and tag you. When potential buyers see others using your product in real-life scenarios, it builds trust and credibility.

Example: If you’re selling a fitness product, ask your audience to record their workout routines featuring your product. Share their videos on your own page to further promote engagement.

Offer Exclusive Deals or Discounts

TikTok users love deals and exclusivity. Create special offers that are only available via your TikTok bio link. For example, you can offer a 10% discount for users who click the link through your TikTok profile or video.

Use Analytics to Optimize Links

If you’re using TikTok Ads or tracking tools like UTM codes, analyze your data regularly. See which types of content and videos are driving the most clicks and adjust your strategy accordingly.

Strategy	Purpose	Benefit
Switch to Business Account	Unlock link and analytics features	Increased engagement, professionalism
Use Link Shorteners	Clean up bio appearance	Track clicks, improve aesthetics
TikTok Ads	Run ads with clickable links	Boost visibility, target specific audience
Live Stream Links	Sell directly during live events	Real-time engagement and instant sales

3. Case Studies: Brands Crushing It on TikTok with Product Links

Let’s take a look at a few brands that have successfully integrated product links on TikTok:

Brand 1: Gymshark

Gymshark is a fitness apparel brand that has mastered TikTok marketing. They frequently use product links in both their bio and ads, paired with authentic fitness challenges. By featuring real people using their products and adding product links in their bio and ads, they’ve seen a massive increase in both followers and sales.

Brand 2: Chipotle

Chipotle regularly uses TikTok to drive traffic to exclusive promotions. During specific promotions, they add limited-time offer links in their bio, making it easy for users to participate. This has helped them convert casual TikTok browsers into loyal customers.

Brand 3: Kylie Cosmetics

Kylie Cosmetics uses TikTok to link product drops directly from the bio and ads. They leverage TikTok’s viral nature by creating makeup tutorials and product teasers that drive their audience directly to their e-commerce store.

Conclusion

Adding product links in TikTok is not just about dropping a URL in your bio—it’s about creating engaging content, optimizing your bio, and using TikTok’s ad and live stream features to convert views into sales. Whether you’re an influencer or a brand, these strategies can significantly enhance your e-commerce efforts on the platform.