Maximizing TikTok Success: Promote Views or Followers on Reddit?

It's a question that many TikTok creators grapple with, especially when trying to grow their audience through strategic promotion on platforms like Reddit. The key lies in understanding how Reddit functions, how the Reddit community perceives self-promotion, and what TikTok metrics will offer the greatest returns for your efforts.

In this article, we’ll break down both strategies, analyze the best practices for TikTok promotion on Reddit, and provide actionable insights into how you can maximize either views or followers, depending on your growth goals. Let’s dive in, starting from the most critical points before exploring the details of TikTok promotion on Reddit.

1. Prioritize Engagement: Followers Over Views

The most successful TikTok creators understand one crucial thing: engagement trumps vanity metrics like views. Although having a high number of views can be satisfying, the long-term benefits of cultivating loyal followers can’t be overstated.

Why?

• Followers lead to more consistent interaction. A follower is likely to engage with multiple posts, unlike a one-off view.
• More followers mean future content gets boosted automatically. TikTok’s algorithm heavily weighs follower engagement when deciding what to promote organically.
• Follower-based promotions are more sustainable. Reddit users tend to favor posts that bring ongoing value rather than one-hit-wonder promotions, which means your approach needs to align with building a lasting presence.

On Reddit, there are multiple communities (subreddits) where you can promote TikTok content, but the angle of engagement matters the most. Posts promoting “follow-for-follow” or genuine creator connections receive much more attention than pure view-based content.

2. Leveraging Reddit’s Communities: Key Subreddits to Target

Not all subreddits are created equal, especially when it comes to promoting TikTok content. Reddit has a vast number of subreddits dedicated to different niches. To maximize TikTok promotion, it’s important to pick the right communities. Here are a few key subreddits to consider:

Targeting these subreddits can help you tap into a community that’s not only supportive but also highly engaged with TikTok as a platform.

The strategy for each subreddit differs. Some subreddits, like r/Tiktokgrowth, encourage discussions on how to improve your content or analyze TikTok’s algorithm. Others, such as r/FollowbackTikTok, are more focused on quickly gaining followers through mutually beneficial exchanges.

3. Crafting the Perfect Post: How to Promote Effectively

Reddit is notorious for users disliking direct self-promotion. So, how do you promote your TikTok without coming across as spammy?

Here are some effective strategies:

• Be subtle and provide value. Instead of directly posting “Check out my TikTok,” offer a reason for people to engage. For instance, create a discussion around a trending challenge or provide tips on a certain niche where your TikTok content fits in.
• Use catchy titles. Redditors are drawn to titles that pique curiosity. For example, “How I Grew 10K TikTok Followers in 30 Days by Doing This” is more engaging than a blunt “Follow me on TikTok.”
• Respond to comments. Engagement doesn't stop at posting. Redditors value interaction. By responding to comments and creating discussions, you’re more likely to get traction on your post.
• Join ongoing discussions. Sometimes the best promotion isn’t creating a new post but contributing meaningfully to an existing one.

4. Reddit’s Rules: Avoiding Pitfalls

Reddit has strict rules when it comes to self-promotion. Some subreddits ban self-promotion outright, while others allow it with specific guidelines. Make sure you:

• Read subreddit rules carefully. Every subreddit has its own rules about how and when you can promote content. Breaking these rules can get you banned.
• Contribute to the community before promoting. Reddit is a platform where people are expected to contribute valuable content rather than just promote their own. Spend time commenting on other posts and providing useful advice before sharing your TikTok content.

5. The Power of Views: When Should You Focus on Views Instead?

While followers should be a primary focus, there are situations where views are equally important—especially if you're looking to go viral quickly or promote a specific video.

• When launching a new campaign or challenge, having a viral video can push TikTok’s algorithm to feature your content more prominently.
• Collaborations or trending content often work better when the goal is maximizing views. These types of content rely on massive reach in a short period.
• Sponsorships and partnerships. If you’re working with brands, they often care about views as a key metric, especially when the goal is reach rather than engagement.

Reddit communities that focus on viral content or “trend watching” can be valuable here, as they help you get more eyes on your videos quickly. Subreddits like r/ViralTiktok or r/TrendingTiktok specialize in boosting visibility.

6. Data Insights: Followers vs Views—Which Is More Valuable?

The following table compares the benefits of focusing on followers vs views on TikTok:

As the table shows, focusing on followers provides greater long-term benefits, but combining both strategies ensures your TikTok growth is both sustainable and impactful.

7. Key Takeaways: Making Your Decision

Ultimately, your decision on whether to promote views or followers comes down to your goals:

• If you’re looking for short-term success or working on a viral campaign, focus on views. Engage in subreddits that encourage virality and trending content.
• If you want long-term engagement and growth, promoting your TikTok to gain followers is the better strategy. Subreddits like r/Tiktokgrowth and r/FollowbackTikTok are ideal for this.
• Combining both strategies may provide the best of both worlds, giving you immediate visibility while also building a loyal fan base over time.

By understanding the nuances of Reddit’s communities and strategically promoting your content, you can unlock tremendous growth potential for your TikTok account.