TikTok Promotion Not Approved: Common Reasons and How to Fix Them

1. Review TikTok's Advertising Policies

One of the most common reasons for a promotion not being approved is non-compliance with TikTok's advertising policies. TikTok has specific guidelines regarding content, targeting, and ad formats. Ensure that your promotion adheres to these rules. For instance, TikTok does not allow content that promotes illegal products, discriminates against individuals or groups, or includes misleading claims.

2. Check Your Ad Content

Your ad content itself might be the issue. Ensure that your visuals and copy do not include prohibited content such as adult material, violence, or hate speech. Additionally, your ad should be clear and honest about what it is promoting. Misleading content can easily lead to disapproval.

3. Verify Targeting Options

Sometimes, targeting settings might cause your promotion to be disapproved. Double-check your targeting options to make sure they align with TikTok’s guidelines. If you are targeting a specific demographic or geographic region, ensure that your targeting criteria are not discriminatory or too narrow.

4. Examine Your Landing Page

TikTok may also disapprove promotions if your landing page does not meet their standards. Make sure that the page you are linking to is functional, provides a good user experience, and does not contain any prohibited content. The landing page should also be relevant to the ad content and provide a seamless transition for users.

5. Look into Ad Formats

Ensure that your ad format complies with TikTok’s requirements. TikTok supports various ad formats including in-feed ads, branded hashtags, and top-view ads. Make sure that your ad fits the specific format you are using and adheres to the technical specifications provided by TikTok.

6. Address Technical Issues

Sometimes technical errors can cause an ad to be disapproved. Check for any issues related to the file size, resolution, or format of your ad. Ensuring that your ad meets TikTok’s technical requirements can help avoid disapproval due to technical glitches.

7. Re-submit Your Promotion

If you’ve addressed all potential issues and your promotion is still not approved, consider re-submitting it. Sometimes, a promotion may be flagged by mistake. Re-submitting your ad with the necessary adjustments can lead to approval.

8. Contact TikTok Support

If you are unable to determine the reason for disapproval or need further assistance, contacting TikTok’s support team is a good option. They can provide detailed insights and help you resolve any issues with your promotion.

In summary, if your TikTok promotion wasn’t approved, it’s essential to review TikTok’s advertising policies, check your ad content and targeting, verify your landing page, and ensure technical compliance. By addressing these areas, you increase the chances of your promotion being approved and reaching your desired audience effectively.