TikTok Shop Creator Terms of Use

TikTok Shop is a popular feature on the TikTok platform, allowing creators to sell products directly to their followers. To use TikTok Shop, creators must agree to certain terms of use that govern their activities. These terms are essential for maintaining a fair and safe marketplace for both creators and buyers. Here’s a comprehensive overview of what these terms usually include.

1. Eligibility Requirements

To become a TikTok Shop creator, you need to meet specific eligibility criteria. These typically include having a minimum number of followers, maintaining a good standing on the platform, and adhering to TikTok’s community guidelines. Creators may need to provide additional information or undergo verification to ensure they comply with TikTok's standards.

2. Content Guidelines

Creators are required to follow TikTok’s content guidelines when listing products. This means:

• No Misleading Information: All product descriptions must be accurate and not misleading. Claims about products should be supported by evidence.
• Appropriate Content: Products listed must adhere to TikTok’s community standards, avoiding content that is offensive or inappropriate.
• Copyright Compliance: Ensure that all images, videos, and descriptions used in the shop do not infringe on copyright or trademark rights.

3. Transaction Management

Creators are responsible for managing transactions within their TikTok Shop. This includes:

• Order Fulfillment: Creators must ensure that products are shipped in a timely manner and that customers receive their orders as described.
• Customer Service: Address any customer inquiries or complaints promptly and professionally.
• Refunds and Returns: Implement a clear and fair refund and return policy that complies with TikTok’s guidelines.

4. Compliance with Laws

Creators must comply with all applicable laws and regulations related to their products and transactions. This includes:

• Sales Tax: Collecting and remitting sales tax as required by local jurisdictions.
• Consumer Protection Laws: Adhering to laws designed to protect consumers, such as those related to product safety and truthful advertising.

5. Commission and Payments

TikTok Shop operates on a commission-based model where TikTok takes a percentage of each sale. Creators should:

• Understand Fees: Be aware of the commission rates and any additional fees that might apply.
• Payment Schedule: Follow TikTok’s payment schedule to receive earnings from their sales.

6. Termination of Agreement

TikTok reserves the right to terminate a creator’s access to TikTok Shop for reasons including, but not limited to:

• Violation of Terms: Breaching any of the terms outlined in the agreement.
• Inactive Accounts: Accounts that remain inactive for an extended period may be removed.
• Misconduct: Engaging in behavior that harms TikTok or its users.

7. Dispute Resolution

In the event of a dispute, TikTok provides a process for resolution. Creators should:

• Follow the Procedure: Adhere to TikTok’s dispute resolution procedures.
• Documentation: Keep thorough records of all transactions and communications related to the dispute.

8. Privacy and Data Security

Creators must ensure that they handle customer data in compliance with privacy laws and TikTok’s privacy policies. This involves:

• Data Protection: Protecting customer information from unauthorized access.
• Privacy Notices: Providing clear information about how customer data is used and protected.

9. Changes to Terms

TikTok may update the terms of use from time to time. Creators will be notified of any changes, and continued use of TikTok Shop implies acceptance of the updated terms.

10. Additional Policies

Creators should be aware of and comply with any additional policies or guidelines specific to TikTok Shop, which may be updated periodically.

By adhering to these terms, TikTok Shop creators can maintain a successful and compliant online store. It’s crucial for creators to regularly review the terms of use and stay informed about any updates to ensure ongoing compliance and to provide a positive shopping experience for their customers.