TikTok Shop, a popular platform for creators and businesses to sell products, has recently updated its fee structure. As of 2024, there are several key changes to be aware of.
TikTok Shop now charges a flat commission fee of 5% on each sale. This is a shift from the previous tiered commission model, where fees varied based on product categories and sales volume. The new structure aims to simplify the process for sellers and provide more predictability in earnings. In addition,
listing fees have been introduced. Each product listing now incurs a fee of $2. This change is intended to reduce the number of low-quality listings and ensure that only serious sellers are active on the platform. Furthermore,
advertising costs have also been updated. TikTok Shop now offers a range of advertising options, including pay-per-click and pay-per-impression models, which are designed to give sellers more flexibility in how they promote their products. Understanding these new fees and how they impact your overall sales strategy is crucial for maximizing your success on TikTok Shop.
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