TikTok Shop Product Image Size: What You Need to Know

If you're running a store on TikTok Shop, understanding the ideal product image size is crucial for showcasing your products effectively. Proper image dimensions ensure that your products look their best and that your listings attract more buyers. Here’s a comprehensive guide to help you get the most out of your TikTok Shop images.

Why Image Size Matters
When it comes to online shopping, visual appeal plays a significant role in attracting customers. The size and quality of your product images can impact how users perceive your products and your store as a whole. High-quality images with the right dimensions ensure that your products are displayed clearly and attractively.

Recommended Image Sizes for TikTok Shop
TikTok Shop has specific guidelines for product images to ensure consistency and quality across the platform. Here’s a breakdown of the recommended image sizes:

• Main Product Image: 1080 x 1080 pixels. This square format is ideal for displaying products clearly and is consistent with TikTok’s overall aesthetic. The image should be high resolution (at least 72 DPI) to avoid pixelation.

• Gallery Images: 1080 x 1920 pixels. For additional images showcasing different angles or details of the product, this vertical format helps in providing a comprehensive view to potential buyers.

• Thumbnail Image: 400 x 400 pixels. Thumbnails are the small preview images that users see in search results or on your store’s main page. While this size is smaller, it should still be clear and visually appealing.

Tips for Optimizing Product Images

1. Use High-Resolution Images: Ensure that all your images are of high quality to avoid any blurriness or pixelation. This helps in building trust with your customers and provides a more professional appearance.

2. Maintain Consistency: Keep a consistent style for all product images. This includes using similar backgrounds, lighting, and angles to create a cohesive look for your store.

3. Showcase Multiple Angles: Providing images from various angles helps customers get a better understanding of the product. Include close-ups of important features to highlight the details.

4. Optimize for Mobile: Since many TikTok users shop on mobile devices, ensure that your images are optimized for mobile viewing. This means that your images should load quickly and look good on smaller screens.

5. Keep the Focus on the Product: Avoid cluttered backgrounds or unnecessary elements in your images. The focus should be on the product itself to make it the center of attention.

Example Image Dimensions and Their Uses

Image Type	Dimensions (px)	Recommended Use
Main Product Image	1080 x 1080	Primary display for product in listings
Gallery Images	1080 x 1920	Additional views or details of the product
Thumbnail Image	400 x 400	Preview image in search results or store page

Conclusion
Understanding and implementing the correct image sizes for your TikTok Shop can greatly impact your store’s performance. High-quality images not only enhance the visual appeal of your products but also improve the user experience. By following the recommended sizes and tips, you can create a more engaging and professional storefront that attracts and retains customers.