How to Set Up Pre-Orders on TikTok Shop

Setting up pre-orders on TikTok Shop can streamline your sales process and boost your product visibility. Here's a step-by-step guide to help you manage pre-orders effectively and enhance your TikTok Shop experience.

1. Set Up Your TikTok Shop Account Before you can start managing pre-orders, you need to have a TikTok Shop account. If you haven't already, sign up for a TikTok Shop account through the TikTok Seller Center. Ensure you have all the required documentation and that your shop is approved.

2. Create a New Product Listing To set up a pre-order, you first need to create a product listing. Go to the TikTok Seller Center and navigate to the "Products" section. Click on "Add New Product" and fill in the necessary details such as product name, description, price, and images.

3. Enable Pre-Order Option Once your product listing is created, you need to enable the pre-order option. Look for the "Inventory" or "Stock" section in the product listing settings. Here, you'll find an option to set up pre-orders. Toggle the switch to enable pre-orders.

4. Define Pre-Order Terms Specify the terms of your pre-order, including:

• Pre-order Start Date: When customers can begin placing orders.
• Pre-order End Date: When the pre-order period will close.
• Estimated Shipping Date: When you expect to start shipping the products.

5. Set Pre-Order Quantity Determine the quantity of products available for pre-order. This will help manage inventory and avoid overselling. Make sure to set a realistic quantity based on your production capacity and supplier agreements.

6. Update Product Description Update your product description to inform customers that the item is available for pre-order. Clearly state the estimated shipping date and any other relevant details. You might want to add a note that the product is in high demand and that pre-orders will be fulfilled on a first-come, first-served basis.

7. Promote Your Pre-Order Promote your pre-order offer on TikTok by creating engaging videos and using popular hashtags. Leverage TikTok's advertising features to reach a larger audience and drive traffic to your TikTok Shop. Consider collaborating with influencers to boost visibility.

8. Manage Pre-Orders Monitor your pre-order sales through the TikTok Seller Center dashboard. Keep track of the number of orders, manage inventory levels, and ensure timely updates regarding shipping and fulfillment.

9. Communicate with Customers Keep your customers informed about their pre-orders. Send out regular updates about the status of their orders and any potential delays. Good communication helps build trust and enhances the customer experience.

10. Fulfill Orders Once the pre-order period ends and the products are ready, start fulfilling the orders. Ensure that you have a streamlined process for packing and shipping to meet the estimated shipping dates.

11. Evaluate Performance After the pre-order campaign, analyze its performance. Review metrics such as total pre-orders, customer feedback, and any issues that arose. Use this information to improve future pre-order campaigns.

Summary Setting up pre-orders on TikTok Shop is a great way to manage sales and build anticipation for new products. By following these steps, you can effectively set up and manage pre-orders, ensuring a smooth process for both you and your customers.