Skincare Trends Going Viral on TikTok in 2024

In 2024, TikTok has continued to revolutionize the skincare industry with a flurry of new trends that capture the attention of millions. From innovative routines to groundbreaking products, TikTok users are influencing skincare habits and product choices worldwide. This article delves into the top skincare trends making waves on TikTok this year, exploring their origins, benefits, and the science behind them.

1. The Rise of "Glass Skin" and "Dewy Skin" Trends

One of the most significant skincare trends on TikTok in 2024 is the pursuit of "glass skin" and "dewy skin". These terms refer to a complexion that is incredibly smooth, luminous, and hydrated, resembling the clear and reflective quality of glass. TikTok users are obsessed with achieving this look through a combination of skincare products and techniques.

The glass skin trend involves multiple steps, including:

• Double Cleansing: Using an oil-based cleanser followed by a water-based cleanser to ensure all impurities are removed.
• Exfoliation: Regular use of chemical exfoliants like AHAs or BHAs to remove dead skin cells and promote cell turnover.
• Toning: Applying hydrating toners to balance the skin's pH and prepare it for the next steps.
• Serums and Essences: Layering lightweight serums and essences packed with hyaluronic acid and niacinamide to boost hydration and brighten the complexion.
• Moisturizing: Using rich, emollient moisturizers to lock in moisture and create a plump appearance.
• Sunscreen: Applying broad-spectrum SPF to protect the skin and prevent premature aging.

2. The Popularity of DIY Skincare Masks

TikTok users have also embraced the trend of DIY skincare masks. The platform is flooded with creative recipes using common kitchen ingredients such as honey, yogurt, and turmeric. These homemade masks are praised for their natural and cost-effective benefits.

Some popular DIY masks include:

• Honey and Lemon Mask: Known for its antibacterial and brightening properties, this mask helps to clear acne and even out skin tone.
• Avocado and Oat Mask: Rich in fatty acids and vitamins, it provides deep hydration and soothes irritated skin.
• Turmeric and Yogurt Mask: This combination reduces redness and hyperpigmentation while promoting a glowing complexion.

3. The Emergence of New Ingredients

TikTok has been instrumental in popularizing new and innovative skincare ingredients. For example:

• Squalane: This hydrating ingredient has gained immense popularity for its ability to moisturize and balance the skin without clogging pores.
• Bakuchiol: Marketed as a natural alternative to retinol, bakuchiol is celebrated for its anti-aging properties and minimal irritation.
• Ceramides: These lipids are essential for maintaining the skin's barrier function and are featured prominently in many new products.

4. The "Skin Cycling" Method

The "skin cycling" method has become a buzzword on TikTok, particularly among skincare enthusiasts seeking a structured approach to their routines. Skin cycling involves rotating through different phases of skincare to maximize results and minimize irritation. The typical cycle includes:

• Night 1: Exfoliation - Using chemical exfoliants to remove dead skin cells and promote cell renewal.
• Night 2: Retinoid Application - Applying retinoids to enhance collagen production and improve skin texture.
• Night 3 & 4: Hydration and Recovery - Focusing on hydration and repair with soothing, hydrating products.

5. The Impact of Influencer Endorsements

Influencers play a significant role in the virality of skincare trends on TikTok. Their endorsements can propel a product or technique into the limelight, often leading to dramatic increases in sales and online discussions. Influencers provide detailed reviews, demonstrations, and personal anecdotes, which help their followers make informed skincare choices.

6. The Role of Dermatologists in Trend Validation

Dermatologists have become more active on TikTok, providing professional insights and validating trends. Their input helps filter out ineffective or potentially harmful trends, ensuring that TikTok users have access to safe and scientifically backed skincare advice.

7. The Future of Skincare Trends on TikTok

Looking ahead, it's clear that TikTok will continue to shape the future of skincare. The platform's influence is likely to grow as new technologies, ingredients, and routines emerge. Skincare enthusiasts should stay tuned to TikTok for the latest trends and innovations, always balancing enthusiasm with evidence-based practices.

Conclusion

TikTok has undeniably transformed the skincare landscape in 2024, introducing new trends and popularizing innovative products and techniques. By understanding and engaging with these trends, skincare enthusiasts can make informed decisions and enjoy the benefits of a modern, well-curated skincare routine.