How to See What's Trending on TikTok

TikTok, with its ever-changing trends and viral content, can be overwhelming for users trying to keep up. Here’s a comprehensive guide on how to identify trending content on TikTok, from using the app’s built-in features to leveraging external tools. We’ll dive deep into understanding the algorithm, exploring trending hashtags, and employing third-party analytics to stay ahead of the curve. The goal is to give you the tools to not only spot trends but also to capitalize on them for personal or professional growth.

1. Explore the Discover Page
TikTok’s Discover page is a goldmine for finding trending content. This section showcases a curated list of popular videos, trending hashtags, and challenges. Regularly checking this page will give you a snapshot of current trends and what’s capturing the audience’s attention.

2. Utilize Trending Hashtags
Hashtags are pivotal in understanding trends on TikTok. Trending hashtags can be found on the Discover page or through a simple search. By exploring these hashtags, you can see the kind of content that is being widely shared and engaged with. Incorporating trending hashtags into your posts can increase visibility and engagement.

3. Follow Popular Creators
Observing the content of popular creators can provide insight into emerging trends. Influencers often set trends, so their latest videos can be a good indicator of what’s trending. Additionally, many creators use trending music and hashtags, which can help you identify patterns.

4. Analyze TikTok’s Algorithm
TikTok’s algorithm plays a crucial role in determining what appears on your For You Page (FYP). The algorithm considers factors such as your interactions, the content you watch, and the time you spend on each video. Understanding how the algorithm works can help you tailor your content to be more aligned with current trends.

5. Use Third-Party Analytics Tools
Several external tools can provide deeper insights into TikTok trends. Tools like TrendTok, Tokboard, and Pexeso offer analytics and trend reports that can help you track popular content, hashtags, and influencers. These tools often have features that allow you to set alerts for trending topics, ensuring you never miss out on emerging trends.

6. Monitor Viral Challenges and Memes
Challenges and memes often go viral on TikTok, providing a clear indication of what’s trending. Participating in these challenges or creating content around popular memes can boost your visibility and engagement. Keep an eye on TikTok’s trending page to stay updated on the latest viral phenomena.

7. Check TikTok’s Official Blog and News
TikTok’s official blog and news sections often feature updates on new trends, features, and popular content. Following these sources can give you a direct line to the platform’s latest developments and trends.

8. Engage with the TikTok Community
Engaging with the TikTok community by commenting on, liking, and sharing videos can provide insights into what’s trending. User-generated content and interactions often reflect current trends and popular topics.

9. Analyze Competitor Content
If you’re using TikTok for business, analyzing your competitors’ content can reveal trends within your industry. Observe what’s working for others and adapt these insights to your strategy.

10. Stay Updated with TikTok News
Keeping up with TikTok news and updates can also help you understand the platform’s evolving trends. News articles, press releases, and social media discussions about TikTok often highlight emerging trends and changes.

Summary
Tracking trends on TikTok involves a multi-faceted approach. By leveraging TikTok’s built-in features, observing popular creators, utilizing third-party tools, and engaging with the community, you can stay on top of what’s trending. This holistic approach ensures that you’re not only aware of current trends but also positioned to take advantage of them effectively.