How to Do a Trend on TikTok
1. Capture Attention Instantly
TikTok is a fast-paced platform, where the first few seconds make or break a video’s success. The hook is essential. Whether it’s a shocking statement, funny moment, or unique visual, the opening must immediately grab viewers' attention. Why? Because TikTok’s algorithm favors videos with high watch time and quick engagement. This means that the first couple of seconds should intrigue viewers enough to stick around for the whole thing.
Tip: Use bold visuals, music, or text overlays to create a hook that feels unique to your video.
2. Ride the Wave of Current Trends
One of the easiest ways to create your own trend is by leveraging current popular trends and giving them your twist. TikTok has a "For You" page that prioritizes trending content. Instead of creating something entirely new, start by participating in an existing trend but add your unique flair. Whether it’s a specific dance, a challenge, or a trending sound, making your version stand out is key to gaining traction. Trends evolve, and the more timely you are in jumping on one, the higher your chances of becoming a trendsetter within it.
Example: A simple dance move became a viral sensation, but it was the creators who added their unique elements (props, location, or humor) that truly stood out.
3. Understand the Power of Music
TikTok’s backbone is its music. Choosing the right sound or song is crucial for starting a trend. Songs that are trending or catchy beats have a higher chance of being picked up by TikTok’s algorithm. If your content fits perfectly with a viral sound, you’re already halfway there. However, the magic happens when users feel compelled to recreate your video using the same sound. To maximize this, ensure your video is relatable or entertaining enough that people want to participate.
4. Encourage Participation
The essence of a trend is that it is repeatable and shareable. Your content should be easy to replicate but with enough personality that users can put their own spin on it. Think of a viral dance, challenge, or format that is simple for others to copy but leaves room for creativity. A clear call to action, such as “Try this challenge!” or “Can you top this?” encourages viewers to engage with your content, which is what you want for virality.
Tip: Use hashtags strategically to label your challenge or trend so others can easily find and participate.
5. Make It Authentic
TikTok is not Instagram. Polished, perfectly edited videos often don’t perform as well as authentic, raw content. Being relatable and human is key. If viewers feel like your video is too forced or trying too hard, they won’t engage with it. Instead, focus on delivering content that feels natural and fun. TikTok trends that blow up often feature creators being themselves, not pretending to be someone else.
Example: Some of the biggest TikTok stars gained their following by showing their real personalities, unfiltered, and fun, making it easy for others to connect with them.
6. Collaborate with Influencers
Influencers are the heart of TikTok, and a collaboration with a trending creator can give your content the boost it needs to go viral. Reach out to influencers within your niche and ask them to participate in your trend. Their audience will help spread your content faster than organic growth, increasing your chances of starting a trend.
Pro tip: Micro-influencers often have highly engaged audiences and can sometimes be more effective than bigger names.
7. Timing Is Everything
Knowing when to post can significantly affect your video’s reach. TikTok’s algorithm pushes videos out to a small audience first and, if the engagement is high, sends it to more people. Posting during peak hours, when more users are online, maximizes your chances of getting engagement right from the start. Use TikTok analytics to track your audience’s active times and adjust your posting schedule accordingly.
8. Consistency Over Perfection
Consistency is often more important than perfection on TikTok. Frequent posting increases your chances of going viral as it helps you stay visible on the platform. However, ensure that each video aligns with your style and message. Over time, TikTok will start to recognize your account and push more of your content to the "For You" page.
Tip: Mix different types of content, such as challenges, trends, and personal stories, to keep your audience engaged.
9. Analyze What Works
TikTok has robust analytics tools that can help you track the performance of your videos. By looking at metrics like watch time, likes, shares, and comments, you can identify what’s working and double down on those strategies. Focus on replicating your successes while continuously experimenting with new formats.
Example: Analyze which of your videos have higher engagement and notice patterns – maybe it's the use of a particular song, a certain editing style, or specific types of challenges that perform better.
10. Stay Ahead of the Curve
To truly create a trend, you need to stay one step ahead of the competition. Pay attention to emerging trends before they hit the mainstream and position yourself as a creator who is always one step ahead. You can use platforms like TikTok’s "Discover" page, follow viral creators, or even look to other platforms like Twitter or Instagram for early trend signals.
Final Thought: It’s Not All About Virality
While starting a trend is a great way to gain visibility, it’s important to focus on building a genuine connection with your audience. TikTok users value authenticity and connection, so even if your content doesn’t go viral immediately, consistency, creativity, and relatability will eventually pay off.
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